CRM Specialist

4 weeks ago

London, Greater London, United Kingdom Giorgio Armani Full time
About Giorgio Armani

Giorgio Armani is a leading luxury fashion brand with a rich history and a commitment to excellence. Our company is dedicated to creating high-quality products and experiences that exceed our customers' expectations.

Job Overview

The CRM Specialist will play a key role in developing and implementing customer relationship management strategies to drive revenue growth and enhance customer engagement. This role will work closely with the Retail Team to share CRM culture and priorities, and will be responsible for coordinating and supporting local Store Managers and Sales Associates in clienteling activities.

Key Responsibilities
  • CRM
    • Analyse and share CRM reports with stores, defining action plans for improvement.
    • Ensure data collection through briefings and follow-ups with stores.
    • Liaise with HQ CRM contacts to share priorities and best practices.
    • Monitor CRM KPIs across all stores.
    • Coordinate with local departments to provide relevant insights.
    • Develop local analyses on customer behaviour and preferences.
    • Extract customer lists for dedicated events.
    • Share best practices among stores and foster internal communication.
  • Clienteling
    • Implement local campaigns as per Global Contact Strategy, monitoring performance.
    • Develop and manage client gifting campaigns, including strategy, sourcing, store communication, and reporting.
    • Approve and manage ad-hoc client gifting processes.
    • Oversee store hospitality supplies and services.
  • Retail Marketing
    • Manage Sale Preview and New Season Campaigns.
    • Support targeted client events: strategy, target definition, communication, promotional materials, and reporting.
    • Coordinate in-store image events in line with Milan direction, including all promotional and communication elements.
    • Coordinate a local communication calendar with HQ.
    • Produce monthly competitor reports.
Requirements
  • Excellent communication, interpersonal and organizational skills with a natural diplomatic approach.
  • Strong computer skills: Excel is a must.
  • Strong analytical skills and attention to detail.
  • Proactive and flexible.
  • Shows attention to detail across all projects.
  • Good working relationships with retail team and stores.
  • Shows awareness of brand management and protection, and is marketing aware.
  • Fluent English, additional languages are a plus.
Benefits
  • Competitive salary and bonus opportunities.
  • Generous employee discount on all Giorgio Armani products.
  • Employee Assistance Program (EAP) - providing access to medical and mental health support services.
  • Exciting career development opportunities within a global luxury fashion brand.
  • Vibrant and inclusive work environment that fosters creativity and personal growth.
  • Hybrid working policy.

Giorgio Armani is an equal opportunities employer committed to treating all current and prospective employees equally. We do not condone discrimination based on age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from various backgrounds to apply and join the Giorgio Armani family.

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