Product Marketing Manager

4 weeks ago

London, Greater London, United Kingdom Amazon Full time
About the Role

Amazon Global Selling is seeking a highly motivated and customer-focused Product Marketing Manager to drive awareness of Amazon Global Selling Taiwan for prospects and sellers. As a key member of our marketing team, you will have the opportunity to define the strategy for how we communicate to our sellers about global selling solutions.

Key Responsibilities
  1. Develop and execute value propositions, core content, marketing, and go-to-market strategies for global selling solutions.
  2. Craft and develop compelling audience-specific messages and tools, including product videos, customer success stories, whitepapers, presentations, and how-to guides.
  3. Own and curate website content, ensuring it is engaging and informative for our target audience.
  4. Work closely with the product management team to distill key functionality and benefits into core product marketing messages.
  5. Identify and execute on breakthrough product marketing activities that effectively reach our target audience.
  6. Develop a content roadmap for the website, blog, and social media sites, ensuring a consistent and engaging brand voice.
  7. Develop and launch the Seller success program, including strategy, process, and ongoing execution.
  8. Collaborate effectively across Amazon Global Selling with groups such as sales, business development, UX, and product management to achieve business goals.
About the Team

Amazon Global Selling's vision is to transform global e-commerce by bringing selection from around the world to customers anywhere, enabling worldwide selection with high quality and competitive prices. We build solutions to educate and help third-party sellers to sell globally.

Requirements
  • 4+ years of professional non-internship marketing experience.
  • Experience using data and metrics to drive improvements.
  • Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
  • Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
  • Experience managing and measuring marketing performance in various channels.
  • Experience managing external partners to develop marketing programs.

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