Brand Marketing Specialist

2 days ago

Egham, Surrey, United Kingdom EMR | Specialist in Marketing Recruitment Full time
Brand Manager Job Description

EMR is delighted to be working with a leading global specialist pharmaceutical and luxury skincare company to support them with their search to hire a Brand Manager who will join them on a fixed term contract basis for a 12 month duration.

The successful candidate will report directly into the Director of Branding Strategy & Creative and will be responsible for taking the lead on customer segmentation, brand specific positioning and brand marketing, as well as carrying out various engagement projects globally.

The company operates a very generous hybrid working model consisting of two days office attendance and the remainder working remotely. This is an excellent opportunity for the right individual to join an organisation that positively impacts and improves lives and health care, during an exciting time of growth and with a very healthy pipeline of new products to be launched in the future.

Key Responsibilities:
  • Develop and execute brand strategies to drive brand awareness, equity and growth across owned, paid and earned channels.
  • Lead cross-functional teams to ensure alignment with brand strategies across product development, marketing and events.
  • Carry out reviews of existing customer segmentation work and redefine if the needs of the business change.
  • Lead on all media planning and buying globally, utilising existing relationships with media owners and negotiating rates.
  • Review existing brand partnerships strategy, select, develop and drive brand partnership initiatives forward for the business globally.
  • Develop and deliver brand specific marketing strategies and campaigns for the company's brand.
  • Measure and analyse the effectiveness of brand marketing initiatives using data driven insights to inform and drive future decision-making.
  • Liaise with scientific and technical teams to establish and distil concepts for briefing the creative teams.
  • Lead on messaging and communications for advertising campaigns and press releases in close liaison with the VP of Communications.
  • Build and maintain strong relationships with stakeholders, including internal teams and external partners, such as event suppliers, brand partners and media owners.
Requirements:
  • Proven expertise and experience developing core marketing activities over time, ideally working with complex concepts in an international environment.
  • Experience leading marketing teams, including developing people, infrastructure and tools necessary for long-term success.
  • A strong understanding of online retail/e-commerce and targeted advertising across digital platforms, including use of metrics and analytics tools.
  • A demonstrated hands-on approach to marketing, leading campaigns from the front and actively contributing work alongside strategy.
  • Natural and honed creative talent, capable of capturing and communicating novel ideas to varied audiences.
  • Leadership within a fast moving organisation, a recognised entrepreneurial streak and experience engaging audiences across multiple regions internationally.

Salary range between £60,000-£65,000.

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