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We are seeking a talented Brand Asset Executive to join our UK marketing team. As a key member of our team, you will be responsible for supporting the development of brand and category strategies at a local level, as well as delivering local marketing plans, tactics, and assets that drive category share in a profitable way.
Key Responsibilities:- Support the Senior Brand Manager in developing and executing local Brand Franchise strategies.
- Collaborate closely with the Marketing Team to ensure effective brand management.
- Deliver compelling product and marketing presentations to sales and external retailers and partners.
- Manage local A&P spend management in line with brand priorities.
- Marketing/Commercial experience at a similar level within Brand Marketing in Toys, FMCG, or licensed consumer goods or Franchise Management experience (preferably in the children's entertainment sector).
- Degree in Marketing, Sales, Business Administration preferred.
- Ability to work on a wide variety of projects with aggressive deadlines and can multi-task accordingly.
- Great tactical skills, ability to react quickly to changing situations.
- Fluent in written and spoken English.
Mattel is a leading global toy company and owner of one of the strongest catalogs of children's and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies.
