Brand Manager

4 weeks ago

Slough, Slough, United Kingdom Mattel Full time
About the Role

We are seeking a highly skilled Sr Brand Manager to join our team at Mattel. As a key member of our marketing team, you will be responsible for developing and executing brand strategies that drive business growth and revenue.

Key Responsibilities
  • Develop deep expertise of the marketplace, retail dynamics, consumer and shopper behavior to inform brand strategies.
  • Collaborate with cross-functional teams to drive pricing and quota decisions that align with business objectives.
  • Select product lines by channel/customer and manage product information, validate translations and localization of creative assets.
  • Drive consistent flawless execution of brand activation plans by ensuring effective implementation of brand strategies and action plans.
  • Coordinate communication plans following brand communication strategies, including media agency partnerships and PR initiatives.
  • Develop and drive execution of brand retail activation plans, including country-specific initiatives as needed.
  • Partner closely with Regional Brand Marketing and Communication teams, local Sales, and Licensor partners to drive sales, revenue, and market share.
  • Contribute to driving customer engagement through presentations of product lines, brand plans, and ad-hoc presentations to local Sales teams and key customers.
  • Monitor business results and measure the effectiveness of plans and initiatives, taking corrective actions as necessary.
  • Manage local A&P Budget and lead a team of 2 direct reports.
Requirements
  • 5+ years of strong and proven experience and results in Marketing, Customer Marketing roles in Toys, FMCG, or licensed consumer goods, Apparel, or the Health and Beauty industry.
  • People management experience and a degree in Marketing, Sales, Business Administration, or equivalent experience.
  • Strong competitive spirit, results-oriented, with a clear desire to succeed.
  • Great tactical skills, ability to react quickly to changing situations, and confident ability to work on own initiative.
  • Strategic thinking ability and ability to demonstrate creativity through the proposal of new business opportunities.
  • Collaborative partner to internal and external customers, skilled in selling and influencing, and fluent in written and spoken English with excellent communication skills.
About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children's and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies.

We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

We are a purpose-driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results.
  • We innovate: At Mattel, we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact.
  • We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

We are an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, including minorities, females, individuals with disabilities, and those of all sexual orientations and gender identities.

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