Senior Marketing Manager

2 days ago


London, Greater London, United Kingdom STOPGAP Full time
About the Job

We are seeking a Senior Marketing Manager to join our team at STOPGAP-1. The successful candidate will be responsible for developing and delivering creative, audience-focused strategies and campaigns which drive sales for a range of shows.

About the Company

STOPGAP-1 is a leading producer of theatre which entertains and inspires audiences across the UK and around the world. We are on a mission to make a positive impact, spark imagination and make theatre accessible to the widest possible audience.

About the Role

  • Develop and deliver integrated marketing strategies to drive sales for a range of shows
  • Engage with existing customers and grow a diverse range of new audiences through targeted outreach initiatives
  • Promote the Theatre's membership offer and fundraising activities
  • Track daily sales performance against income targets
  • Manage ticket inventory and respond to booking data and audience trends
  • Monitor and optimise organic and paid media campaigns
  • Collaborate with internal stakeholders and external agencies to create a range of assets for show campaigns, develop marketing materials, and ensure their timely delivery across owned channels (CRM, social media and website) and paid media
  • Develop and nurture marketing partnership opportunities
  • Manage and develop a Marketing Coordinator

Requirements

  • Significant prior experience of leading on the delivery of campaigns which drive ticket sales, in either the arts, heritage or live entertainment sectors
  • Experience of working with a range of internal and external stakeholders, including those at a senior level
  • Passionate about the growth and diversification of theatre and/or performing arts audiences, and have experience of working on behavioural change campaigns
  • Experience with ticketing systems - e.g. Spektrix, Tessitura
  • Demonstrable experience of tailoring communication for a wide range of audiences and stakeholders
  • Comfortable working to multiple deadlines with effective time management skills
  • Flexible and collaborative attitude, with the ability to show initiative
  • Experience of working with and managing media and/or creative agencies
  • Confident using data and audience insight to measure impact and inform decision-making

Salary: £60,000-£80,000 per annum



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