Senior Marketing Manager
2 days ago
We are seeking a Senior Marketing Manager to join our team at STOPGAP-1. The successful candidate will be responsible for developing and delivering creative, audience-focused strategies and campaigns which drive sales for a range of shows.
About the Company
STOPGAP-1 is a leading producer of theatre which entertains and inspires audiences across the UK and around the world. We are on a mission to make a positive impact, spark imagination and make theatre accessible to the widest possible audience.
About the Role
- Develop and deliver integrated marketing strategies to drive sales for a range of shows
- Engage with existing customers and grow a diverse range of new audiences through targeted outreach initiatives
- Promote the Theatre's membership offer and fundraising activities
- Track daily sales performance against income targets
- Manage ticket inventory and respond to booking data and audience trends
- Monitor and optimise organic and paid media campaigns
- Collaborate with internal stakeholders and external agencies to create a range of assets for show campaigns, develop marketing materials, and ensure their timely delivery across owned channels (CRM, social media and website) and paid media
- Develop and nurture marketing partnership opportunities
- Manage and develop a Marketing Coordinator
Requirements
- Significant prior experience of leading on the delivery of campaigns which drive ticket sales, in either the arts, heritage or live entertainment sectors
- Experience of working with a range of internal and external stakeholders, including those at a senior level
- Passionate about the growth and diversification of theatre and/or performing arts audiences, and have experience of working on behavioural change campaigns
- Experience with ticketing systems - e.g. Spektrix, Tessitura
- Demonstrable experience of tailoring communication for a wide range of audiences and stakeholders
- Comfortable working to multiple deadlines with effective time management skills
- Flexible and collaborative attitude, with the ability to show initiative
- Experience of working with and managing media and/or creative agencies
- Confident using data and audience insight to measure impact and inform decision-making
Salary: £60,000-£80,000 per annum
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