Strategic Growth Marketing Leader

2 weeks ago


Leeds, Leeds, United Kingdom The Candidate Recruitment Agency Full time
Marketing Director - SaaS Growth Strategy

A dynamic and talented Marketing Director is required to drive growth strategy and lead a high-performing marketing team in a leading SaaS provider.

The Role

As Marketing Director, you will be responsible for developing and executing a comprehensive marketing strategy with a focus on growth channels, particularly PPC and SEO. You will collaborate closely with sales and product teams and report directly to the board.

Key Responsibilities:

  • Digital Marketing Strategy: Develop and implement digital marketing strategies, focusing on PPC and lead generation.
  • Campaign Management: Oversee digital campaigns, optimising customer acquisition and conversion rates.
  • Team Leadership: Lead a high-performing marketing team, fostering creativity and performance.
  • Board-Level Reporting: Report to the board on campaign performance and key metrics.
  • Budget Management: Manage the marketing budget to maximise ROI.
  • Data Analysis: Monitor marketing metrics such as CPL, CAC, and LTV, adjusting strategies as needed.
  • Marketing Tools: Utilise marketing tools like Salesforce CRM, Marketing Cloud, and other relevant platforms.

The Ideal Candidate:

  • Digital Marketing Expertise: Proficient in PPC, Google Ads, paid social media, email marketing, SEO, SEM, email marketing, and CRO.
  • SaaS Experience: Proven success in a B2B marketing role within the SaaS industry.
  • Leadership and Team Management: Experience leading and growing a marketing team.
  • Board-Level Reporting: Ability to present data-driven insights at the board level.
  • Analytical Skills: Strong ability to analyse data and make informed decisions.
  • Budget Management: Experience in managing marketing budgets for maximum ROI.
  • Private Equity Cycle Experience: Involvement in the PE process with a solid understanding of investor-required marketing metrics.

Preferred Qualifications:

  • Marketing Experience: 10+ years of marketing experience, with 5 years in leadership.
  • Scaling SaaS Businesses: Expertise in scaling SaaS businesses through digital channels.
  • Communication and Interpersonal Skills: Strong communication and interpersonal skills.

The Role is Hybrid and Based in Yorkshire



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