Strategic Growth Marketing Leader
2 weeks ago
A dynamic and talented Marketing Director is required to drive growth strategy and lead a high-performing marketing team in a leading SaaS provider.
The Role
As Marketing Director, you will be responsible for developing and executing a comprehensive marketing strategy with a focus on growth channels, particularly PPC and SEO. You will collaborate closely with sales and product teams and report directly to the board.
Key Responsibilities:
- Digital Marketing Strategy: Develop and implement digital marketing strategies, focusing on PPC and lead generation.
- Campaign Management: Oversee digital campaigns, optimising customer acquisition and conversion rates.
- Team Leadership: Lead a high-performing marketing team, fostering creativity and performance.
- Board-Level Reporting: Report to the board on campaign performance and key metrics.
- Budget Management: Manage the marketing budget to maximise ROI.
- Data Analysis: Monitor marketing metrics such as CPL, CAC, and LTV, adjusting strategies as needed.
- Marketing Tools: Utilise marketing tools like Salesforce CRM, Marketing Cloud, and other relevant platforms.
The Ideal Candidate:
- Digital Marketing Expertise: Proficient in PPC, Google Ads, paid social media, email marketing, SEO, SEM, email marketing, and CRO.
- SaaS Experience: Proven success in a B2B marketing role within the SaaS industry.
- Leadership and Team Management: Experience leading and growing a marketing team.
- Board-Level Reporting: Ability to present data-driven insights at the board level.
- Analytical Skills: Strong ability to analyse data and make informed decisions.
- Budget Management: Experience in managing marketing budgets for maximum ROI.
- Private Equity Cycle Experience: Involvement in the PE process with a solid understanding of investor-required marketing metrics.
Preferred Qualifications:
- Marketing Experience: 10+ years of marketing experience, with 5 years in leadership.
- Scaling SaaS Businesses: Expertise in scaling SaaS businesses through digital channels.
- Communication and Interpersonal Skills: Strong communication and interpersonal skills.
The Role is Hybrid and Based in Yorkshire
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