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Commercial Marketing Lead

2 months ago

London, Greater London, United Kingdom Monaco Solicitors (UK) Full time
About Monaco Solicitors (UK)

We are a dynamic and rapidly expanding law firm at the forefront of both legal technology and traditional employment law advocacy. Our mission is to make employment law more accessible to employees who are being poorly treated at work.

Job Summary

We are seeking a highly organized and proactive Commercial Marketing Lead to join our team. As a key member of our marketing team, you will be responsible for driving annual growth and improving our marketing performance.

Key Responsibilities
  • Take full ownership of commercial marketing activities, focusing on maximizing web traffic through conversion rate optimization (CRO), user experience (UX) enhancements, and transforming leads into engaged clients using automated emails and client feedback strategies.
  • Help coordinate and lead the overall marketing strategy at Monaco Solicitors, collaborating with our marketing team to advance search, social, and paid media initiatives.
  • Generate innovative ideas, meticulously execute strategies, and analyze outcomes to continuously optimize all consumer interactions.
  • Develop and execute marketing strategies and roadmaps, including regular performance metrics and KPI reporting.
  • Collaborate with existing marketing team to develop and implement strategies across Search, Social Media, Email, and Brand Marketing.
  • Work with the existing marketing team and web development team to enhance UX and CRO on our website.
  • Manage marketing team and external suppliers.
  • Pioneer new initiatives.
Requirements
  • 5+ years in UK digital marketing, with a focus on client retention and optimization.
  • Expertise in B2C lead generation, data analysis, and reporting.
  • Proficiency in CRO, UX, and customer journey mapping.
  • Experience with client CRMs/Databases and customer profiling.
  • A track record of delivering measurable growth.
  • Highly tech-focused, with the ability to create draft tech specifications and liaise with our developers to deliver innovative software solutions for marketing problems.
  • Passion for helping vulnerable people & those in need.
Preferred Qualifications
  • Experience with WordPress, legal sector marketing, and Pipedrive.
  • Experience of working with highly qualified professionals.
  • Skills in line management, social media, SEO, copywriting, and paid search.