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Exhibition Director

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Brighton, Brighton and Hove, United Kingdom Saladplate Full time
Job Summary

We are seeking an experienced Exhibition Director to lead our Branded Content and Media Innovation team. As a key member of our organization, you will be responsible for delivering top-line revenue targets on 3 existing exhibitions globally, as well as related launch events and digital products.

Key Responsibilities
  • Revenue Growth: Develop and implement strategies to drive revenue growth, including sales planning, evidence-based growth strategies, and effective customer relationship management.
  • Team Management: Lead and motivate a sales team to achieve exceptional market-leading, target-hitting events annually.
  • Event Strategy: Set clear strategic objectives for the development of the show, working closely with all departments to analyze event data and industry feedback to support these decisions.
  • Sales Network Development: Develop new sales networks and channels to enhance sales performance, including the effective management of agent networks to achieve common goals.
  • Revenue Streams: Develop effective supplementary revenue streams, including sponsorship, advertising, and digital revenue streams, in collaboration with the PD for PD/MD approval.
  • Industry Knowledge: Stay up-to-date with industry news and themes, including the upkeep of a competitive event timetable for effective scheduling and 3rd party show trip planning.
  • Customer Management: Personally secure representative revenue in accordance with allocated territory, including engagement and customer management of key bellwether organizations per event.
  • Event Planning: Oversee the floorplan design in coordination with the PD/OM, ensuring opportunity to achieve target revenue, effective traffic flow, and strategic positioning of key stands/ features.
  • Budgeting: Assist the PD in the establishment of a realistic budget forecast in consultation with the Operational and Marketing budget holders for MD/Group approval.
Requirements
  • Minimum of 5 years' experience leading exhibitions, preferably in the B2B sector.
  • Previous Exhibition Director experience.
  • Strategic thinker and strategic planning experience.
  • Strong business acumen, experience of reporting, budgeting, and forecasting.
  • Excellent interpersonal and communication and presenting skills.
  • Strong networker – able to form and capitalize on key industry relationships and build long-term relationships with customers/natural collaborator.
  • Ability to absorb current affairs and understand the key drivers in the industry. Be able to embrace and respond to key industry dynamics through event strategies and tactics to ensure they stay ahead of their markets and competition.
  • Creative and intuitive – taking market intelligence and applying to show content to create unique/challenging visitor experiences and/or developing intelligent multi-platform brand extensions nationally or internationally.