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Regional Admissions Coordinator
2 months ago
As a Regional Admissions Coordinator at HC-One, you will play a crucial role in driving new and existing business into our care homes across the region. Your primary focus will be on building and sustaining high occupancy levels, with an emphasis on private pay admissions and public pay admissions with a 3rd party top-up.
Main Responsibilities:- Develop and implement sales, marketing, and awareness programs to ensure high levels of awareness and profile of our care homes within the local community.
- Generate resident enquiries through networking in the local community and supporting enquirers throughout the process, from maintaining regular contact to arranging viewings and assessments.
- Organize events in our care homes that are appropriate to the target audience, attracting local private pay residents to enquire about our care homes and position them as a first-choice care home within their local community.
- Local networking to identify key local public opinion leaders, influencers, and referrers, building up contacts databases to support you in promoting our care homes.
- Identify local community publications that are read by the target audience we are promoting our care homes to.
- Set out a route for visitor care home tours, ensuring a high standard and quality view bedroom is available.
- Work with the central marketing team to arrange for advertising, mailshots, and other local awareness campaigns that will help generate enquiries across the care homes you support.
- Visit local health and social care settings, community organizations, and other influencers to build relationships that will generate enquiries, developing an inner and outer circle of contacts to achieve this.
- Work closely with wellbeing coordinators to organize events within the homes to the benefit of residents, helping them live fulfilling and meaningful lives.
- Research local advertorial opportunities to ensure our care homes are achieving maximum exposure within the relevant catchment areas.
- Use your hospitality or customer care skills to ensure staff are given training in the delivery of expected standards.
- Generate content for home-level social media pages, building links and awareness, ensuring regular content features.
- Provide training to appropriate colleagues on how to take a good enquiry and how to arrange and deliver a professional tour of the home.
- Monitor daily financial budgets, occupancy (funded vs private pay), and enquiries, completing weekly/monthly reports detailing the day-to-day movements within the care home and its effect on enquiries/occupancy/financial status.
- Generate positive news stories and write-ups for sign-up and sign-off.
- Monitor and interpret management information, undertaking comprehensive analysis to highlight and identify commercial successes and opportunities.
What We Offer:
- 25 days annual leave.
- GP online - providing around-the-clock GP consultation via an interactive app - available to you and your children under 16.
- Colleague discounts - access to over 1600 high-street discounts, including carefully selected discount partners.
- Wellbeing - free-of-charge access to an independent and confidential Employee Assistance Programme, giving colleagues and their family access to 24/7/365 support for a range of issues, including physical, mental, and financial issues.
