Regional Admissions Co-ordinator

1 day ago

Milton Keynes, Milton Keynes, United Kingdom HC One Full time

As a Regional Admissions Co-ordinator with HC-One, you'll play a crucial role in driving new and existing business into our care homes across the area. Your primary objective will be to build and sustain high occupancy levels, in line with our commercial strategy, focusing on both private pay admissions and public pay admissions with a 3rd party top-up.


Main Responsibilities:



  • Develop and implement sales, marketing, and awareness programmes to increase the profile of our care homes within the local community, targeting the private fee payer market.
  • Present and share ideas with the AD & CBP to drive overall Area occupancy growth.
  • Monitor and report on any identified barriers to revenue opportunities.
  • Generate resident enquiries through local community networking and support them throughout the process, from initial contact to admission.
  • Organise events in our care homes that appeal to our target audience, positioning our homes as a first-choice care option within the local community.
  • Build relationships with local public opinion leaders, influencers, and referrers, creating a contacts database to support marketing efforts.
  • Identify local community publications read by our target audience.
  • Support Care Home Managers in maintaining high standards in presentation, front-of-house, public areas, and resident areas.
  • Develop a tour route for visitors and ensure a high-standard, quality view bedroom is available.
  • Work with our central marketing team to arrange advertising, mailshots, and local awareness campaigns generating enquiries across our care homes.
  • Support Home Administrators in managing care home enquiries, from initial contact to tour arrangements.
  • Visit local health and social care settings, community organisations, and influencers to build relationships and generate enquiries.
  • Collaborate with wellbeing coordinators to organise events benefiting residents, researching local advertorial opportunities to increase exposure.
  • Use hospitality or customer care skills to train staff in delivering expected standards, acting as a key contact for residents and families.
  • Generate content for home-level social media pages, building links and awareness, ensuring regular content features.
  • Support wellbeing coordinators in producing the home newsletter.
  • Provide training on 'taking good enquiries' and 'arranging professional tours.'
  • Generate care home reviews.
  • Monitor daily financial budgets, occupancy, and enquiries, completing weekly/monthly reports on care home movements and their impact.
  • Produce positive news stories and write-ups for sign-ups and sign-offs.
  • Monitor and interpret management information, analysing commercial successes and opportunities.

We're committed to providing the best possible experience for our colleagues, starting with our quick turnaround from job offer to start date.

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