Head of B2B Demand Generation

7 days ago

Edinburgh, Edinburgh, United Kingdom oilandgas Full time
Job Title: Head/Sr B2B Demand Generation Manager

We are seeking a highly skilled and experienced Head/Sr B2B Demand Generation Manager to join our Marketing Team. This role will report to our VP of Growth & CEO and work closely with the Senior Growth Manager, Content Marketing Manager, Creative Specialist, Community Specialist, and the Global Team.

About Oppizi

Oppizi is a leading multi-channel player in offline performance marketing. We've developed technology that enables tracking, scaling, and optimization of flyering campaigns. Our five channels include Hand-to-hand, Door-to-Door, Direct Mail, Door Hangers, and Sampling. We operate in 10 countries, with a strong presence in Australia, New Zealand, France, the UK, the US, and Canada. We're proud to work with flagship accounts like Uber, DoorDash, Getaround, DiDi, Deliveroo, and many others.

Job Description

We're looking for a proactive and creative professional to own the development and execution of strategic marketing campaigns aimed at generating qualified leads and driving revenue growth. This role involves working closely with sales, product, and content teams to align marketing efforts with business objectives. The ideal candidate will have extensive experience in B2B marketing, particularly within the SaaS/Martech industry, and a proven track record of meeting or exceeding pipeline goals.

Key Responsibilities:

  • Demand Generation Strategy: Develop and execute comprehensive B2B demand generation strategies to drive traffic, increase MQLs and SQLs, and boost revenue. Focus on enterprise client acquisition and increasing sign-ups to our self-serve platform.
  • Campaign Management: Lead and manage multi-channel marketing campaigns across Google Ads, Meta Ads, LinkedIn, Twitter, Reddit, and other platforms. Optimize campaigns for maximum ROI, reducing CPL and CPA.
  • SEO & Content Marketing: Bolster SEO efforts to drive organic traffic and lead generation. Oversee content distribution strategies to ensure engagement across all stages of the demand generation funnel.
  • Funnel Optimization: Analyze and optimize the demand generation funnel, reducing friction, improving website efficiency, and addressing drop-offs to enhance lead conversion rates.
  • Lifecycle Management: Oversee customer lifecycle management, focusing on adoption, activation, and retention. Develop strategies to nurture leads and increase customer lifetime value.
  • Partnerships & Collaboration: Identify and manage partnerships to enhance demand generation efforts. Collaborate with internal and external teams (growth, content, creative, community, SEO) to align strategies and maximize impact.
  • Analytics & Reporting: Utilize tools like HubSpot, Google Analytics, PostHog, Looker Studio, Supermetrics, and Zapier to track, analyze, and report on key performance metrics. Provide actionable insights to improve campaign performance and achieve business goals.
  • Budget Management: Manage and optimize budgets for SEO, content marketing, paid advertising, freelancing, and partnerships. Ensure efficient allocation of resources to drive maximum impact.
  • Team Leadership: Lead, mentor, and develop a high-performing team of growth, content, creative, and community specialists. Foster a collaborative and results-driven environment.
  • Collaborate with sales and product teams to ensure marketing efforts are aligned with business goals.

Requirements

Must-haves & requirements:

  • Excellent communication and project management skills.
  • Experience: 7+ years of experience in B2B demand generation, with a proven track record of driving traffic, generating leads, and increasing revenue. Experience in managing multi-channel campaigns and SEO efforts.
  • Technical Skills: Proficient in digital marketing tools such as HubSpot, Google Analytics, PostHog, Looker Studio, Supermetrics, and Zapier. Deep understanding of demand generation funnels, attribution, and lifecycle management.
  • Strategic & Analytical: Strong strategic thinking and analytical skills. Ability to interpret data and make data-driven decisions to optimize campaigns and improve performance.
  • Leadership: Experience leading and developing marketing teams. Strong communication and collaboration skills to work effectively with cross-functional teams.
  • Full-Stack Marketing Knowledge: In-depth knowledge of all marketing channels, including Google Ads, Meta Ads, LinkedIn, Twitter, Reddit, SEO, content marketing, and partnerships.

Nice to have:

  • Industry Experience: Experience in offline marketing, especially in flyer distribution or similar industries, is a plus.
  • Creative Problem-Solving: Ability to think creatively and solve problems quickly and efficiently in a fast-paced environment.
  • Advanced Analytics Skills: Familiarity with advanced analytics, data visualization, and marketing automation tools.

Benefits:

  • Competitive salary package + yearly bonus
  • Equity package*
  • Health insurance
  • Remote work with flexible hours
  • Work 1 month per year overseas in one of Oppizi's offices (Paris, London, NY, Toronto, Barcelona, Berlin, Sydney, Melbourne, Auckland...)
  • Laptop provided
  • Work for a global start-up, with offices and operations in Australia, the USA, Europe, and more
  • Great startup culture - human-centered

  • Head of B2B Demand Generation

    1 week ago

    Edinburgh, Edinburgh, United Kingdom oilandgas Full time

    Job Title: Head/Sr B2B Demand Generation ManagerWe are seeking a highly skilled and experienced Head/Sr B2B Demand Generation Manager to join our Marketing Team. This role will report to our VP of Growth & CEO and work closely with the Senior Growth Manager, Content Marketing Manager, Creative Specialist, Community Specialist, and the Global Team.About...

  • Head of B2B Demand Generation

    1 week ago

    Edinburgh, Edinburgh, United Kingdom oilandgas Full time

    Job Title: Head/Sr B2B Demand Generation ManagerWe are seeking a highly skilled and experienced Head/Sr B2B Demand Generation Manager to join our Marketing Team. This role will report to our VP of Growth & CEO and work closely with the Senior Growth Manager, Content Marketing Manager, Creative Specialist, Community Specialist, and the Global Team.About...

  • Head/Sr B2B Demand Generation Manager

    3 weeks ago

    Edinburgh, Edinburgh, United Kingdom oilandgas Full time

    Job Title: Senior B2B Demand Generation ManagerJob Summary:We are seeking a highly skilled and experienced Senior B2B Demand Generation Manager to join our team at Oppizi. As a key member of our marketing team, you will be responsible for developing and executing comprehensive B2B demand generation strategies to drive traffic, increase MQLs and SQLs, and...

  • Head/Sr B2B Demand Generation Manager

    3 weeks ago

    Edinburgh, Edinburgh, United Kingdom oilandgas Full time

    Job Title: Senior B2B Demand Generation ManagerJob Summary:We are seeking a highly skilled and experienced Senior B2B Demand Generation Manager to join our team at Oppizi. As a key member of our marketing team, you will be responsible for developing and executing comprehensive B2B demand generation strategies to drive traffic, increase MQLs and SQLs, and...

  • Demand Generation Specialist

    1 week ago

    Edinburgh, Edinburgh, United Kingdom oilandgas Full time

    About the RoleWe are seeking a highly skilled Demand Generation Manager to join our team at oilandgas. As a key member of our marketing team, you will be responsible for developing and executing content-led brand awareness strategies that drive engagement and conversion.Key ResponsibilitiesDevelop and execute a compelling brand awareness strategy that aligns...

  • Demand Generation Specialist

    1 week ago

    Edinburgh, Edinburgh, United Kingdom oilandgas Full time

    About the RoleWe are seeking a highly skilled Demand Generation Manager to join our team at oilandgas. As a key member of our marketing team, you will be responsible for developing and executing content-led brand awareness strategies that drive engagement and conversion.Key ResponsibilitiesDevelop and execute a compelling brand awareness strategy that aligns...

  • Demand Generation Manager

    2 days ago

    Edinburgh, Edinburgh, United Kingdom oilandgas Full time

    Drive Brand Awareness and Inbound Pipeline GenerationAs a Demand Generation Manager at oilandgas, you will be responsible for developing and executing content-led brand awareness strategies that span owned content, thought leadership, PR, and virtual events. Your mission is to drive brand awareness and inbound pipeline generation within our target regions...

  • Demand Generation Manager

    2 days ago

    Edinburgh, Edinburgh, United Kingdom oilandgas Full time

    Drive Brand Awareness and Inbound Pipeline GenerationAs a Demand Generation Manager at oilandgas, you will be responsible for developing and executing content-led brand awareness strategies that span owned content, thought leadership, PR, and virtual events. Your mission is to drive brand awareness and inbound pipeline generation within our target regions...

  • Demand Generation Manager

    7 days ago

    Edinburgh, Edinburgh, United Kingdom oilandgas Full time

    Drive Brand Awareness and Inbound Pipeline GenerationAs a Demand Generation Manager at oilandgas, you will be responsible for developing and executing content-led brand awareness strategies that span owned content, thought leadership, PR, and virtual events. Your mission is to drive brand awareness and inbound pipeline generation within our target regions...

  • Demand Generation Manager

    7 days ago

    Edinburgh, Edinburgh, United Kingdom oilandgas Full time

    Drive Brand Awareness and Inbound Pipeline GenerationAs a Demand Generation Manager at oilandgas, you will be responsible for developing and executing content-led brand awareness strategies that span owned content, thought leadership, PR, and virtual events. Your mission is to drive brand awareness and inbound pipeline generation within our target regions...

  • Associate Demand Generation Manager

    7 days ago

    Edinburgh, Edinburgh, United Kingdom oilandgas Full time

    About UsPacvue is the leading software suite for ecommerce advertising, sales, and intelligence. We empower teams to win in the future of ecommerce by building first-to-market technology, solving complex problems with our customers, and bringing expertise, collaboration, and innovation to our work every single day.Job DescriptionWe are seeking a highly...

  • Associate Demand Generation Manager

    7 days ago

    Edinburgh, Edinburgh, United Kingdom oilandgas Full time

    About UsPacvue is the leading software suite for ecommerce advertising, sales, and intelligence. We empower teams to win in the future of ecommerce by building first-to-market technology, solving complex problems with our customers, and bringing expertise, collaboration, and innovation to our work every single day.Job DescriptionWe are seeking a highly...

  • Associate Demand Generation Manager

    1 day ago

    Edinburgh, Edinburgh, United Kingdom oilandgas Full time

    About UsPacvue is a leading software suite for ecommerce advertising, sales, and intelligence. We empower teams to win in the future of ecommerce by building first-to-market technology, solving complex problems with our customers, and bringing expertise, collaboration, and innovation to our work every day.Job DescriptionWe are seeking a highly skilled Demand...

  • Associate Demand Generation Manager

    1 day ago

    Edinburgh, Edinburgh, United Kingdom oilandgas Full time

    About UsPacvue is a leading software suite for ecommerce advertising, sales, and intelligence. We empower teams to win in the future of ecommerce by building first-to-market technology, solving complex problems with our customers, and bringing expertise, collaboration, and innovation to our work every day.Job DescriptionWe are seeking a highly skilled Demand...

  • Associate Demand Generation Manager

    1 week ago

    Edinburgh, Edinburgh, United Kingdom oilandgas Full time

    About UsPacvue is a leading software suite for eCommerce advertising, sales, and intelligence. We empower teams to win in the future of eCommerce by building first-to-market technology, solving complex problems with our customers, and bringing expertise, collaboration, and innovation to our work every single day.Job DescriptionWe are seeking a highly skilled...

  • Associate Demand Generation Manager

    1 week ago

    Edinburgh, Edinburgh, United Kingdom oilandgas Full time

    About UsPacvue is a leading software suite for eCommerce advertising, sales, and intelligence. We empower teams to win in the future of eCommerce by building first-to-market technology, solving complex problems with our customers, and bringing expertise, collaboration, and innovation to our work every single day.Job DescriptionWe are seeking a highly skilled...

  • Marketing Manager

    3 weeks ago

    Edinburgh, Edinburgh, United Kingdom Denholm Associates Full time

    About the RoleWe are seeking a highly experienced Marketing Manager to lead our demand generation efforts and drive high-quality leads to our sales team. As a key member of our team, you will be responsible for the strategic planning and execution of marketing activities aimed at maximizing brand visibility and converting prospects into Marketing Qualified...

  • Marketing Manager

    3 weeks ago

    Edinburgh, Edinburgh, United Kingdom Denholm Associates Full time

    About the RoleWe are seeking a highly experienced Marketing Manager to lead our demand generation efforts and drive high-quality leads to our sales team. As a key member of our team, you will be responsible for the strategic planning and execution of marketing activities aimed at maximizing brand visibility and converting prospects into Marketing Qualified...

  • Associate Demand Generation Manager

    3 weeks ago

    Edinburgh, Edinburgh, United Kingdom oilandgas Full time

    About Us:Pacvue is a leading software company that specializes in eCommerce advertising, sales, and intelligence. We empower teams to win in the future of eCommerce by building first-to-market technology, solving complex problems with our customers, and bringing expertise, collaboration, and innovation to our work every single day.Job Summary:The Associate...

  • Associate Demand Generation Manager

    3 weeks ago

    Edinburgh, Edinburgh, United Kingdom oilandgas Full time

    About Us:Pacvue is a leading software company that specializes in eCommerce advertising, sales, and intelligence. We empower teams to win in the future of eCommerce by building first-to-market technology, solving complex problems with our customers, and bringing expertise, collaboration, and innovation to our work every single day.Job Summary:The Associate...