Associate Demand Generation Manager
1 day ago
Pacvue is a leading software suite for ecommerce advertising, sales, and intelligence. We empower teams to win in the future of ecommerce by building first-to-market technology, solving complex problems with our customers, and bringing expertise, collaboration, and innovation to our work every day.
Job DescriptionWe are seeking a highly skilled Demand Generation Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing multi-channel campaigns to capture demand globally.
Key Responsibilities:
- Implement and manage various paid ad types, including Google Search and LinkedIn, to drive demand globally.
- Design and execute multi-channel campaigns, including social media, email, and ads, to engage potential customers across various stages of the buyer's journey.
- Develop and implement email marketing strategies to nurture leads and enhance lead conversion rates.
- Continuously test and optimize landing pages, ads, emails, and other externally facing content to improve conversion rates and drive customer action.
- Monitor, analyze, and report on campaign performance, adjusting strategies as needed to drive high conversions and ultimately MQLs.
Requirements:
- Proven experience in B2B demand generation or inbound marketing, with a solid track record of increasing MQLs and SQLs.
- Experience in PPC advertising, including LinkedIn, Google Ads, and Bing.
- Knowledge of marketing systems and processes, with working knowledge of CRM software and marketing automation tools.
- Proven experience in developing marketing plans, content, and campaigns.
- Excellent analytical skills to interpret and report data insights to inform data-driven decisions.
What We Offer:
- Unlimited Paid Time Off
- Paid Holidays and Floating Holidays
- Medical, Dental, Vision, FSA/HSA, Life Insurance, and Pet Insurance
- 401k with Employer Match
- Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
- Paid Parental Leave
Pacvue is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
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