Demand Generation Marketing Manager

2 days ago

Edinburgh, Edinburgh, United Kingdom oilandgas Full time
Job Title: Demand Generation Manager

We are seeking a highly skilled Demand Generation Manager to join our team. As a key member of our marketing team, you will be responsible for executing our demand generation marketing strategy and delivering qualified leads, meetings, and opportunities for sales.

Key Responsibilities:
  1. Develop and implement a comprehensive demand generation marketing strategy to drive customer acquisition and current customer upsell opportunities.
  2. Manage lead nurturing programs to accelerate prospect movement through the demand generation sales funnel on time and to budget.
  3. Execute an integrated mix of email, paid social, and PPC/Google AdWords and content marketing campaigns for net new lead generation.
  4. Create compelling and insight-led content for all lead generation activity; emails, whitepapers, social copy, infographics, blog posts.
  5. Lead webinars or other virtual events, including audience generation, content/topic creation and refinement, logistics, and lead follow up.
  6. Track and report performance metrics, using this data to continually optimise campaign performance to drive lead generation, reporting on results including cost per lead, quality of leads and sales.
Requirements:
  1. 5 years marketing experience, with 3 years working in Demand Generation SaaS environment.
  2. Advanced project management & time management skills using software like Asana.
  3. 2 years experience of Customer Relationship Management (CRM) and Marketing Automation softwares; Marketo and Salesforce preferred.
  4. Previous sales enablement experience.
  5. Exceptional analytical and campaign reporting skills.

Blackbaud is a remote-first company which embraces a flexible remote work culture. We are committed to maintaining a diverse and inclusive work environment and are proud to be an equal opportunity employer.

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