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Demand Generation Marketing Manager
2 months ago
The Demand Generation Marketing Manager is a key member of the Corporate Impact UK team, responsible for executing the company's marketing strategy and delivering qualified leads, meetings, and opportunities for sales through engaging demand generation campaigns.
Key Responsibilities- Develop and Implement Demand Generation Strategy: Review objectives, goals, metrics, and define best practices, standards, and processes to drive successful customer acquisition and current customer upsell opportunities.
- Manage Lead Nurturing Programs: Accelerate prospect movement through the demand generation sales funnel on time and to budget.
- Execute Integrated Marketing Campaigns: Execute an integrated mix of email, paid social, and PPC/Google AdWords and content marketing campaigns for net new lead generation.
- Create Compelling Content: Develop compelling and insight-led content for all lead generation activity; emails, whitepapers, social copy, infographics, blog posts with support of Content Marketing Manager.
- Lead Virtual Events: Lead webinars or other virtual events, including audience generation, content/topic creation and refinement, logistics, and lead follow-up.
- Track and Report Performance Metrics: Track and report performance metrics, using this data to continually optimize campaign performance to drive lead generation, reporting on results including cost per lead, quality of leads, and sales.
- 5 years of marketing experience, with 3 years working in Demand Generation SaaS environment.
- Advanced project management & time management skills using software like Asana.
- 2 years of experience of Customer Relationship Management (CRM) and Marketing Automation software; Marketo and Salesforce preferred.
- Previous sales enablement experience.
- Exceptional analytical and campaign reporting skills.
Blackbaud is a remote-first company that embraces a flexible remote work culture. Blackbaud supports hiring and career development for all roles from the location you are in today
Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.
