Head/Sr B2B Demand Generation Manager

7 days ago

Edinburgh, Edinburgh, United Kingdom oilandgas Full time

Job Title: Senior B2B Demand Generation Manager

Job Summary:

We are seeking a highly skilled and experienced Senior B2B Demand Generation Manager to join our team at Oppizi. As a key member of our marketing team, you will be responsible for developing and executing comprehensive B2B demand generation strategies to drive traffic, increase MQLs and SQLs, and boost revenue.

Key Responsibilities:

  • Demand Generation Strategy: Develop and execute comprehensive B2B demand generation strategies to drive traffic, increase MQLs and SQLs, and boost revenue. Focus on enterprise client acquisition and increasing sign-ups to our self-serve platform.
  • Campaign Management: Lead and manage multi-channel marketing campaigns across Google Ads, Meta Ads, LinkedIn, Twitter, Reddit, and other platforms. Optimize campaigns for maximum ROI, reducing CPL and CPA.
  • SEO & Content Marketing: Bolster SEO efforts to drive organic traffic and lead generation. Oversee content distribution strategies to ensure engagement across all stages of the demand generation funnel.
  • Funnel Optimization: Analyze and optimize the demand generation funnel, reducing friction, improving website efficiency, and addressing drop-offs to enhance lead conversion rates.
  • Lifecycle Management: Oversee customer lifecycle management, focusing on adoption, activation, and retention. Develop strategies to nurture leads and increase customer lifetime value.
  • Partnerships & Collaboration: Identify and manage partnerships to enhance demand generation efforts. Collaborate with internal and external teams (growth, content, creative, community, SEO) to align strategies and maximize impact.
  • Analytics & Reporting: Utilize tools like HubSpot, Google Analytics, PostHog, Looker Studio, Supermetrics, and Zapier to track, analyze, and report on key performance metrics. Provide actionable insights to improve campaign performance and achieve business goals.
  • Budget Management: Manage and optimize budgets for SEO, content marketing, paid advertising, freelancing, and partnerships. Ensure efficient allocation of resources to drive maximum impact.
  • Team Leadership: Lead, mentor, and develop a high-performing team of growth, content, creative, and community specialists. Foster a collaborative and results-driven environment.
  • Collaborate with Sales and Product Teams: Collaborate with sales and product teams to ensure marketing efforts are aligned with business goals.

Requirements:

  • Must-haves & requirements:
    • Excellent communication and project management skills.
    • Experience: 7+ years of experience in B2B demand generation, with a proven track record of driving traffic, generating leads, and increasing revenue. Experience in managing multi-channel campaigns and SEO efforts.
    • Technical Skills: Proficient in digital marketing tools such as HubSpot, Google Analytics, PostHog, Looker Studio, Supermetrics, and Zapier. Deep understanding of demand generation funnels, attribution, and lifecycle management.
    • Strategic & Analytical: Strong strategic thinking and analytical skills. Ability to interpret data and make data-driven decisions to optimize campaigns and improve performance.
    • Leadership: Experience leading and developing marketing teams. Strong communication and collaboration skills to work effectively with cross-functional teams.
    • Full-Stack Marketing Knowledge: In-depth knowledge of all marketing channels, including Google Ads, Meta Ads, LinkedIn, Twitter, Reddit, SEO, content marketing, and partnerships.
    • Nice to have:
      • Industry Experience: Experience in offline marketing, especially in flyer distribution or similar industries, is a plus.
      • Creative Problem-Solving: Ability to think creatively and solve problems quickly and efficiently in a fast-paced environment.
      • Advanced Analytics Skills: Familiarity with advanced analytics, data visualization, and marketing automation tools.

Benefits:

  • Competitive salary package + yearly bonus
  • Equity package*
  • Health insurance
  • Remote work with flexible hours
  • Work 1 month per year overseas in one of Oppizi's offices
  • Laptop provided
  • Work for a global start-up, with offices and operations in Australia, the USA, Europe, and more
  • Great startup culture - human-centered

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