Data-Driven Insights Strategist

3 days ago

Kings Hill, Kent, United Kingdom Westfalia Fruit Full time
European Insights Manager

Westfalia Fruit is a leading multinational supplier of fresh fruit and related value-added products to global markets. We are seeking an experienced Insights Manager to join our teams in Europe on a permanent basis.

Key Responsibilities
  • Lead the collection and analysis of market, customer, and shopper data to identify opportunities for growth in key product categories.
  • Deliver insights that inform pricing, promotional, and sales strategies across Europe.
  • Oversee the development and execution of category plans in collaboration with the Commercial teams.
  • Lead the communication of category performance to key internal stakeholders, including senior leadership, to ensure alignment with broader business goals.
  • Act as the insight's expert in customer engagements, delivering data-driven recommendations that enhance relationships and commercial outcomes.
  • Lead insights presentations and workshops with key European retail partners, highlighting growth opportunities based on customer and shopper trends.
  • Work closely with cross-functional teams, to ensure data and insights are effectively integrated into commercial strategies.
Requirements
  • Significant experience in a market research, insights, or category management role.
  • Strong knowledge of the fresh produce industry.
  • Fluency in English is essential; with additional fluency in a second European language (German, Dutch, French or Spanish).
  • Proven ability to translate data into actionable insights and strategic recommendations.
  • Strong analytical and data interpretation skills, with experience using key data sources such as Nielsen, Kantar, GfK, or similar.
  • Excellent communication and presentation skills, with the ability to present complex data to non-technical stakeholders.
  • Proven experience in working with cross-functional teams and leading customer-facing insights presentations.
Desirable
  • Bachelor's degree in Business, Economics, Marketing, or a related field; a master's degree is desirable.
  • Industry-specific certifications in market research or category management.
  • Prior experience in working across multiple European markets with a strong understanding of market dynamics and customer behavior.

We offer a competitive compensation and benefits package that will vary by location. Full details will be shared as part of the interview process.

We're an equal opportunity employer. All applicants will be considered for employment without attention to age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, or veteran, neurodiversity or disability status.

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