Strategic Brand Manager

4 weeks ago

London, Greater London, United Kingdom Moonbug Entertainment Full time

About the Role:

Moonbug Entertainment, a global leader in kids' entertainment, is seeking a highly skilled Strategic Brand Manager to drive the growth of our Franchise. As a key member of our team, you will be responsible for developing and executing a comprehensive growth strategy, ensuring the Franchise remains a top performer in the market.

Key Responsibilities:

  • Develop and execute a 3-year growth plan, including key benchmarks and KPIs for each commercial department.
  • Become an expert on the Franchise, its audience, and customer, as well as competitive brands in the space.
  • Help build and manage the Franchise P&L on a day-to-day basis.
  • Identify areas of strength and weakness across the Franchise and align with senior management to allocate resources as needed.
  • Write task-specific briefs for shared service teams and work with key stakeholders to accomplish tasks.
  • Ensure key sales materials, brand statistics, and talking points are created and up to date at all times.
  • Evaluate commercial opportunities and create business models around areas such as new content investments, greenlight models, distribution deals, brand partnerships, and new business development opportunities.
  • Oversee tracking daily business operations and report updates across the business.
  • Update weekly trackers with all key departments to report on Franchise growth.

Requirements:

  • 7+ years of experience in media and entertainment, management consulting, or brand strategy.
  • Experience developing and executing on brand strategies.
  • Experience developing and delivering business plans.
  • Experience building and interpreting financial models.
  • Deep understanding of the digital media landscape.
  • Experience working in a multinational, matrix organization preferred.
  • Excellent commercial understanding of business.
  • Excellent communication and influencing skills.
  • Excellent presentation skills to large audiences.
  • Results-orientated approach.
  • Effective planning and organization skills, ability to multitask.
  • Interpersonal and organizational sensitivity in a matrix structure.

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