Senior CRM Executive

4 weeks ago


Fleet, Hampshire, United Kingdom CV Library Full time

We are seeking a highly skilled Senior CRM Executive to join our team at CV-Library. As a key member of our marketing department, you will be responsible for the day-to-day execution and management of our automated, candidate-facing marketing campaigns.

The ideal candidate will have a minimum of 3 years' experience in a CRM role in a B2C/DTC market and be proficient in CRM software such as Iterable, Braze or Klaviyo. You will be highly analytical and able to independently source and translate data, with strong communication skills and the ability to work with technical and non-technical stakeholders.

Key Responsibilities:

  • Operate all CRM automations in Iterable successfully and effectively
  • Oversee the operations of client product delivery, ensuring any paid-for CRM services are delivered against expected SLAs
  • Deliver growing levels of engagement, conversions and improved performance across email, push and other cross-channel communications
  • Conduct all campaign optimisation, driving an 'always on' test and learn approach to improve user retention and engagement rates and drive long-term user loyalty
  • Product performance reports, measuring against KPIs and forecasts, sourcing the relevant data and translating it into actionable insight

Requirements:

  • Minimum 3 years' experience in a CRM role in a B2C/DTC market
  • Proficient in CRM software, such as Iterable, Braze or Klaviyo
  • Highly analytical and able to independently source and translate data
  • Strong communication skills with the ability to work with technical and non-technical stakeholders

Benefits:

  • 23 days annual leave, plus additional day for your birthday
  • Regular team incentives and social events, including annual Christmas and Summer parties
  • Staff Gift Shop
  • Life Insurance and Company Pension
  • Employee Assistance Programme (Mental Health & Well-being support)
  • Great culture and work environment

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