Senior Performance Marketing Manager

2 weeks ago

Fleet, Hampshire, United Kingdom CV Library Full time
Performance Director

CV-Library is embarking on an exciting journey, merging innovative approaches with cutting-edge technology in recruitment advertising. We are seeking a dedicated Performance Director to spearhead our performance marketing efforts and drive our ambitious growth plans.

The Performance Director will develop and implement strategies to scale job seeker acquisition across all digital channels for the UK, Ireland, US, and further international markets. They will support the continued domestic and international growth of CV-Library and Resume Library while being responsible for helping shape our move to implementing a pay-for-performance business model.

Key Responsibilities:
  • Develop and execute a performance marketing strategy that will drive more traffic and job seekers to CV-Library and Resume Library, meeting a 3-year business plan.
  • Drive strategies across functions within the business to ensure a successful acquisition and retention strategy aimed at increasing volume, quality, and resulting revenue.
  • Oversee programmatic traffic strategy to feed into a healthy P&L, meeting a target margin within a CPA model.
  • Build and maintain excellent relationships with stakeholders across the business, working closely with company leadership.
  • Develop an SEO growth strategy.
  • Implement data-driven measurement of multi-touch attribution with a testing program for offline attribution.
  • Work cross-functionally with other marketing departments (CRM, Comms) and outside the function (Product, Sales, Tech) to drive revenue and job seeker acquisition.
  • Act as an expert and leader in performance marketing, educating sales teams on commercial opportunities providing the highest revenue with surplus job seeker traffic.
  • Explore wholesale partnerships with industry leaders to ensure we drive CV downloads and therefore ROI.
  • Implement and manage online programs to meet job seeker acquisition targets, sales, margin, and overall goal achievement.
  • Develop objectives and metrics that support new growth initiatives.
  • Build and execute full-funnel marketing campaigns in a highly competitive and complex business environment.
  • Identify opportunities for automation to enable at-scale performance optimization of paid channels.
  • Support the development of new partnership pipelines to increase performance-driven 3rd-party acquisitions.
  • Build tools to provide campaign visibility, identifying required tools and tech stacks for acquisition scalability.
  • Manage the full P&L for performance marketing, including forecasting models alongside CRO and into CFO.
  • Seek opportunities to enter new territories based on the ability to monetize traffic and design, manage, and implement ongoing performance multi-channel campaigns with measurable ROI targets.
  • Manage, coach, and develop teams to foster a data-driven, best-practice-led, high-performance culture.
  • Keep up-to-date with trends, innovation, best practices, and help educate to determine realistic benchmarks and develop strategies to gain a competitive edge.
  • Monitor competitors and keep pace with changing client behavior and macro-dynamics.

Requirements:

  • Highly skilled in driving acquisition across marketing channels such as PPC, Display, Paid Search, Paid Social, SEO, and Retargeting.
  • Experience working with specific marketing tools and technology, including advanced analytics tools, CDPs, and CRM systems.
  • Deep understanding of joining up supply and demand to produce high-value pairings and implementation of respective measurements.
  • Highly analytical and comfortable making truly data-driven decisions to drive significant growth.
  • Proficient in A/B testing, biddable media, and marketing program optimization.
  • Proficient in SEO principles and growth strategies.
  • Proven and successful experience building and executing direct and performance marketing campaigns for a business in a highly competitive and complex environment.
  • Experience managing a cross-functional team as both a player and a leader, performing tasks and managing others to the successful completion of a project.
  • Effective communication/presentation skills and ability to translate complex observations into insights.
  • Proven track record of effective budget planning and management.
  • Highly analytical and data-driven, with a keen understanding and appreciation of research and analysis and the well-informed insights that emanate from it.
  • Able to track and report on key metrics that measure performance in programs and campaigns, including traffic, revenue, conversions, and ROI.

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