Performance Marketing Director

2 days ago

Fleet, Hampshire, United Kingdom CV Library Full time

CV-Library is embarking on an exciting journey, combining cutting-edge technology and innovative approaches to recruitment advertising. We are looking for a dedicated Performance Director to lead our performance marketing efforts and drive our ambitious growth plans.

The Performance Director will develop and implement strategies to scale job seeker acquisition across all digital channels for the UK, Ireland, US, and further international markets. They will support the continued domestic and international growth of CV-Library and Resume Library and be responsible for helping shape our move to implementing a pay for performance business model.

Key Responsibilities
  • Develop a Performance Marketing Strategy: Create a comprehensive strategy to drive more traffic and job seekers to CV-Library's platform and meet a 3-year business plan.
  • Drive Acquisition and Retention: Develop strategies across functions within the business to ensure a successful acquisition and retention strategy aimed at increasing not just volume, but quality and resulting revenue.
  • Oversee Programmatic Traffic: Oversee programmatic traffic strategy feeding into a healthy P&L to meet a target margin within a CPA model.
  • Build Relationships: Build excellent relationships with wider stakeholders across the business, working closely with company leadership.
  • Develop SEO Growth Strategy: Develop an SEO growth strategy to improve CV-Library's online presence.
  • Implement Multi-Touch Attribution: Implement with confident data and methodology the measurement of multi-touch attribution with a testing programme for offline attribution.
  • Work Cross-Functionally: Work cross-functionally with other marketing departments (CRM, Comms,) as well as outside the function (Product, Sales, Tech) to drive revenue and job seeker acquisition.
  • Act as a Performance Marketing Expert: Act as an expert and leader in performance marketing, educating sales teams on commercial opportunities providing the highest revenue with surplus job seeker traffic.
  • Explore Wholesale Partnerships: Explore wholesale partnerships with industry leaders to ensure we are driving CV downloads and therefore ROI.
  • Implement and Manage Online Programs: Implement and manage online programs that will enable the business to meet job seeker acquisition targets, sales, margin, and overall goal achievement.
  • Develop Objectives and Metrics: Develop objectives and metrics that support new growth initiatives.
  • Build and Execute Robust Marketing Campaigns: Build and execute robust, full funnel marketing campaigns in a highly competitive and complex business environment.
  • Identify Opportunities for Automation: Identify opportunities for automation to enable at-scale performance optimisation of paid channels.
  • Support the Development of New Partnership Pipelines: Support the development of new partnership pipelines to increase performance-driven 3rd party acquisitions.
  • Build Tools to Provide Campaign Visibility: Build tools to provide campaign visibility. Identify the required tools and tech stack for acquisition scalability.
  • Manage the Full P&L for Performance Marketing: Manage the full P&L for performance marketing, including forecasting model alongside CRO and into CFO.
  • Seek Opportunities to Enter New Territories: Seek opportunities to enter new territories based on the ability to monetise traffic as well as design, manage, and implement ongoing performance multi-channel campaigns with measurable ROI targets.
  • Manage, Coach, and Develop the Teams: Manage, coach, and develop the teams to help foster a data-driven, best-practice led, high-performance culture.
  • Keep Abreast of Trends and Innovation: Keep abreast of trends, innovation, best practices, put them into operation, and help educate to determine realistic benchmarks and develop strategies to gain a competitive edge.
  • Monitor Competitors and Keep Pace: Monitor competitors and keep pace with changing client behavior and macro-dynamics.

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