Senior Shopper Marketing Manager

4 days ago

Liverpool, Liverpool, United Kingdom Princes Limited Full time
{"title": "Senior Shopper Marketing Manager", "content": "About the Role

Princes Limited is seeking a highly skilled Senior Shopper Marketing Manager to lead all shopper marketing planning and activation across our brands. As a key member of our commercial team, you will be responsible for translating brand strategy and campaigns into tailored shopper activation and plans.

Key Responsibilities
  • Develop and execute the shopper calendar on a rolling 12-18-month basis, based on behaviour change & brand/customer needs.
  • Agree implementation directly with customers.
  • Own the customer calendar and shopper marketing plan.
  • Manage all shopper marketing and agency relationships and briefs, developing plans that deliver best ROI for Princes and customers.
  • Develop and manage relationships with customer marketing teams.
  • Manage and execute shopper marketing calendars, collaborating closely with brand marketing, category and sales teams.
  • Improve and measure brand performance through shopper plans.
  • Identify untapped shopper need states or shopper groups that are new / growth opportunities.
Requirements

The job holder will have strong experience across shopper marketing planning and activation and good knowledge of digital, social and e-commerce platforms. Graduate calibre with shopper and / or digital bias.

What We Offer
  • Cash Car Allowance.
  • Free Parking Pass.
  • 26 days Annual Leave (including a day off for your Birthday) + Bank Holidays.
  • 5% Pensions.
  • Hybrid Working & Core Hours.
  • Flexible Holiday Option - buy 5 additional days per year.
  • Enhanced Family Friendly Policy.
  • Life Assurance Cover.
  • Private Medical Insurance.
  • Critical Illness Cover.
  • Learning & Development Opportunities.
", "lang_code": "en"}

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