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Senior Shopper Marketing Manager

2 months ago


Liverpool, Liverpool, United Kingdom Princes Limited Full time
Job Title: Senior Shopper Marketing Manager

Princes Limited is seeking a highly skilled Senior Shopper Marketing Manager to lead all shopper marketing planning and activation across our brands.

Key Responsibilities:
  • Develop and execute shopper marketing plans based on shopper mission, channel, and shopper insight.
  • Manage shopper messaging basics, including SRP (on-going) and Brand Activation (timebound).
  • Develop Customer Sell Stories and clear understanding of channels/environments and how to activate them for shoppers.
  • Agree implementation directly with customers and evaluate activity, developing a ROI mindset.
  • Lead product sampling requirements and own the customer calendar and shopper marketing plan.
Principal Responsibilities:
  • Manage all shopper marketing and agency relationships and briefs, developing plans that deliver best ROI for Princes and customers.
  • Develop and manage relationships with customer marketing teams and manage and execute shopper marketing calendars.
  • Improve and measure brand performance through shopper plans and identify untapped shopper need states or shopper groups that are new/growth opportunities.
  • Develop customer sell stories and support in the creation of customer growth plans.
Requirements:
  • Strong experience across shopper marketing planning and activation and good knowledge of digital, social, and e-commerce platforms.
  • Proven team leader and collaborator with a graduate calibre and shopper and/or digital bias.

As a Senior Shopper Marketing Manager at Princes Limited, you will have the opportunity to work with a leading food and drink manufacturer, driving shopper marketing strategies that deliver results. If you are a motivated and experienced professional with a passion for shopper marketing, we encourage you to apply for this exciting opportunity.