Senior Shopper Marketing Manager

1 week ago


Liverpool, Liverpool, United Kingdom Princes Limited Full time
Job Title: Senior Shopper Marketing Manager

About the Role:

We are seeking a highly skilled Senior Shopper Marketing Manager to lead our shopper marketing planning and activation across Princes Brands. As a key member of our marketing team, you will be responsible for translating brand strategy and campaigns into tailored shopper activation and plans.

Key Responsibilities:

* Develop and execute shopper marketing calendars on a rolling 12-18 month basis, based on behaviour change and brand/customer needs
* Manage shopper messaging basics, including SRP and brand activation
* Develop customer sell stories and support in the creation of customer growth plans
* Collaborate closely with brand marketing, category and sales teams to manage and execute shopper marketing calendars
* Improve and measure brand performance through shopper plans

Requirements:

* Strong experience across shopper marketing planning and activation
* Good knowledge of digital, social and e-commerce platforms
* Proven team leader and collaborator
* Graduate calibre with shopper and/or digital bias

About Princes:

Princes is a leading food and drink manufacturer with a strong commitment to responsible sourcing and customer satisfaction. We offer a dynamic and supportive work environment, with opportunities for professional growth and development.

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