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Strategic Marketing Director

2 months ago

Birmingham, Birmingham, United Kingdom Buckden Partners Full time
About the Role

Buckden Partners is seeking a highly skilled B2B Marketing Manager to join our team for a 3-6 month fixed-term contract. In this role, you will be responsible for designing and implementing an account-based marketing strategy for our client, a specialized banking institution.

Key Responsibilities
  • Develop and execute customized marketing strategies for the bank's key client segment, Trade Unions.
  • Work closely with Regional Managers to create and execute marketing plans that meet the needs of Trade Unions.
  • Advocate for Trade Union needs and shape marketing strategies and propositions to meet their requirements.
  • Analyze customer data to refine marketing efforts and enhance engagement.
  • Build relationships with Trade Union marketing teams and explore new communication channels.
  • Collaborate on webinars, content creation, and events to boost customer loyalty.
  • Support event planning and partnership evaluation.
  • Ensure brand guidelines are followed and manage document proofreading and formatting.
  • Stay updated on industry trends for content creation and community engagement.
Requirements
  • Experience in B2B marketing, especially account-based or tailored marketing.
  • Proven ability to build strong relationships and develop targeted marketing campaigns.
  • Excellent writing, organizational, and communication skills.
  • Strong analytical skills and the ability to manage multiple projects.
  • Knowledge of SEO and a passion for customer advocacy.
  • Experience in financial services or regulated industries.