Digital Marketing Specialist

5 days ago

Basingstoke, Hampshire, United Kingdom Eligo Recruitment Ltd Full time £24,000 - £28,000
Job Description

**Digital Marketing Executive**

We are seeking a highly motivated and creative Digital Marketing Executive to join our dynamic marketing team at Eligo Recruitment Ltd. As a key member of our team, you will be responsible for developing and implementing digital marketing campaigns that drive business growth and engagement.

Key Responsibilities:

  • Develop and manage digital marketing campaigns across various channels, including social media, email, and content marketing.
  • Oversee and drive social media strategy, creating engaging content that resonates with our target audience.
  • Produce high-quality video content and manage website updates to enhance our online presence.
  • Stay up-to-date with the latest digital marketing trends and best practices, including mobile marketing, AR technologies, and SEO/PPC strategies.
  • Implement and track website analytics, monitoring performance and making data-driven decisions to optimize campaigns.
  • Manage content for our company website and social media accounts, ensuring consistency and accuracy.
  • Collaborate with the Technical Sales Team to develop and deliver webinars that support their efforts.
  • Contribute to the development of our B2B marketing strategy, leveraging online marketing channels to reach our target audience.
  • Utilize Google Analytics and other tools to track website traffic and analyze campaign performance.
  • Develop and maintain a deep understanding of our target audience, including their needs, preferences, and pain points.

Requirements:

  • Proven experience in digital marketing, with a focus on social media, content marketing, and email marketing.
  • Strong understanding of SEO, PPC, and CMS platforms, with experience in implementing and tracking campaigns.
  • Excellent writing and communication skills, with the ability to create engaging content for various channels.
  • Proficiency in video production and editing, with experience in creating high-quality video content.
  • Strong analytical skills, with the ability to track and analyze campaign performance using data and metrics.
  • Ability to work independently and as part of a team, with a strong focus on collaboration and communication.
  • Strong problem-solving skills, with the ability to think creatively and outside the box.

What We Offer:

  • A dynamic and supportive work environment, with opportunities for growth and development.
  • A competitive salary and benefits package, including a comprehensive training program.
  • The chance to work with a talented team of professionals who are passionate about digital marketing and customer engagement.
  • The opportunity to develop and implement innovative digital marketing campaigns that drive business growth and engagement.

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