Digital Marketing Specialist
3 weeks ago
TD SYNNEX is dedicated to innovation and progress, empowering our people and delivering exceptional customer service. We are seeking a talented Paid Media Executive to join our team.
As a Paid Media Executive, you will play a crucial role in executing marketing campaigns across various digital channels, including social media, search engine advertising, and display advertising. You will work closely with the Marketing Manager and Business Unit to ensure successful campaign implementation within budget and timeframe.
Responsibilities- Manage and implement paid media campaigns across diverse platforms, optimizing for maximum impact and return on investment (ROI).
- Conduct in-depth analysis of keywords, bid strategies, and audience targeting to enhance campaign performance.
- Stay abreast of the latest trends and technologies in digital advertising, sharing insights and best practices with the team.
- Generate comprehensive reports on key performance indicators (KPIs) such as cost per acquisition (CPA), return on ad spend (ROAS), and conversion rates.
- Collaborate with the graphic design team to create compelling visual assets for social media and other marketing materials.
- Develop and maintain strong relationships with internal teams and external partners.
- Proven experience in managing paid media campaigns across various platforms.
- Strong analytical skills with a data-driven approach to campaign optimization.
- Excellent communication and interpersonal skills, with the ability to work effectively in a team environment.
- Proficiency in graphic design software such as Photoshop, InDesign, and Illustrator is highly desirable.
- A passion for digital marketing and staying ahead of industry trends.
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