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Marketing Automation Specialist

2 months ago

Basingstoke, Hampshire, United Kingdom TD SYNNEX Full time
About TD SYNNEX

TD SYNNEX is a leading global distributor of technology products and services. We are committed to empowering our people, providing autonomy, and delivering excellent customer service to drive progress and redefine what's possible.

Job Summary

We are seeking a highly skilled Marketing Automation Specialist to join our team. The successful candidate will be responsible for assisting with the development and delivery of automation campaigns and strategies, as well as pursuing continued learning of Marketing Automation best practices.

Key Responsibilities
  • Assist with Marketo data hygiene, system maintenance, and lead management.
  • Assist in list management (data list and imports).
  • Monitor program performance and develop necessary reports/reporting structure.
  • Participate in strategy, customer journey design, and content development for new campaigns.
  • Support Marketo program development for all business units.
  • Participate in setup of A/B testing of Marketing Automation programs in Marketo.
  • Participate with continued assessment of new platforms and integrations for Marketo to enhance Marketing Automation performance.
  • Participate in cross-functional digital marketing projects that include Marketing Automation.
Requirements
  • A good level of Marketo experience.
  • A good level of Adobe Experience Manager (AEM), or similar, experience.
  • Experience of monitoring and using data to adopt data-driven marketing decisions and campaign plans.
  • Experience participating in planning integrated digital marketing plans.
  • Understanding and proven practice of the following tactics: testing frameworks such as, deliverability, A/B split testing, and tracking.
  • Problem solving ability and consideration of process improvements.
  • Excellent organisational and communications skills with a strong attention to detail.
  • Web development and digital design skills (HTML preferred, but not required).
  • Knowledge of Google Analytics Tag Manager, Google Universal Analytics, and general web tracking desirable.
What We Offer
  • A value-based culture that prioritizes inclusivity, collaboration, integrity, and excellence.
  • An outstanding benefits package, including private healthcare, holiday purchase scheme, increased holiday entitlement with service, and additional 'moments that matter' paid time off.
  • Enhanced maternity and family leave.
  • Benchmarked salary and progression paths.
  • Employee Assistance Programme.