Marketing Automation Specialist

4 weeks ago

Basingstoke, Hampshire, United Kingdom TD SYNNEX Full time
About the Role

We are seeking a highly skilled Marketing Automation Specialist to join our team at TD SYNNEX. As a key member of our digital marketing team, you will be responsible for developing and executing automation campaigns and strategies that drive customer value and campaign results.

Key Responsibilities
  • Assist with Marketo data hygiene, system maintenance, and lead management.
  • Assist in list management, including data list and imports.
  • Monitor program performance and develop necessary reports and reporting structures.
  • Participate in strategy, customer journey design, and content development for new campaigns.
  • Support Marketo program development for all business units.
  • Participate in setup of A/B testing of Marketing Automation programs in Marketo.
  • Assess new platforms and integrations for Marketo to enhance Marketing Automation performance.
  • Participate in cross-functional digital marketing projects that include Marketing Automation.
Requirements
  • Good level of Marketo experience.
  • Good level of Adobe Experience Manager (AEM) or similar experience.
  • Experience of monitoring and using data to adopt data-driven marketing decisions and campaign plans.
  • Experience participating in planning integrated digital marketing plans.
  • Understanding and proven practice of testing frameworks, deliverability, A/B split testing, and tracking.
  • Problem-solving ability and consideration of process improvements.
  • Excellent organisational and communications skills with a strong attention to detail.
  • Web development and digital design skills (HTML preferred, but not required).
  • Knowledge of Google Analytics Tag Manager, Google Universal Analytics, and general web tracking desirable.
About TD SYNNEX

We are a company that values diversity, equity, and inclusion. We believe in empowering our people, providing autonomy, and delivering excellent customer service to drive progress and redefine what's possible. We are committed to providing a supportive work environment where every voice is valued, and ideas are encouraged to flourish.

We are passionate about our people and the environment. We have reduced energy consumption in our UK offices by 19.2% year-on-year, which means less carbon footprint and a more efficient TD SYNNEX UK&I.

We offer a range of benefits, including a value-based culture, outstanding benefits package, enhanced maternity and family leave, benchmarked salary and progression paths, and an Employee Assistance Programme.

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