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Senior Marketing Automation Strategist

2 months ago

Basingstoke, Hampshire, United Kingdom Armstrong Lloyd - Marketing Recruitment Full time
Senior Marketing Operations Specialist

Armstrong Lloyd, a leading marketing specialist recruitment services provider, is seeking a highly skilled Senior Marketing Operations Specialist to join their innovative Marketing Team. This role offers an exciting opportunity to lead marketing automation strategies across multiple territories and platforms.

Key Responsibilities:
  • Develop and implement marketing automation strategies across multiple territories and platforms (Marketo, HubSpot, Pardot).
  • Create and maintain complex automated processes, workflows, nurturing and scoring programs.
  • Integrate marketing automation systems with other platforms (e.g., Salesforce, Power BI) to ensure seamless data flow.
  • Collaborate with SEO Manager, Digital Marketing Manager, Sales and Data Teams to align marketing efforts with business objectives.
  • Monitor and analyze performance, providing insights and recommendations for optimization.
  • Ensure data integrity and compliance with European data protection regulations.
Requirements:
  • 5+ years demonstrable technical experience in a senior marketing automation role.
  • Deep understanding of marketing automation tools, CRM systems, and their integrations.
  • Strong analytical skills and experience with data-driven marketing.
  • Thorough understanding of the full product and sales lifecycle.
  • Excellent communication and collaboration skills.
  • Certifications in Marketo, HubSpot, or other relevant platforms (preferred).
Why Join Armstrong Lloyd?
  • Opportunity to lead marketing automation strategies for a growing, innovative company.
  • Work with multiple leading automation platforms across various territories.
  • Competitive salary and professional development opportunities.
  • Flexible working hours and hybrid work options.
  • Chance to stay at the forefront of marketing technology and best practices.