Global Digital Marketing Strategist

4 weeks ago


Basingstoke, Hampshire, United Kingdom Thermo Fisher Scientific Full time

At Thermo Fisher Scientific, we're committed to making a positive impact on a global scale. Our Mission is to enable our customers to make the world healthier, cleaner and safer.

We're seeking a talented Global Digital Marketing Strategist to join our Microbiology Division, Marketing function. The successful candidate will be diligent and have a talent for data-driven recommendations to improve our marketing awareness to microbiology customers in clinical, food, and pharma segments.

Key Responsibilities:

  • Develop and implement comprehensive global SEO strategies using platforms such as Google Search Console, SEMrush, and Moz.
  • Analyse web data such as user behaviour, campaign performance, and social media engagement to provide actionable insights and recommendations.
  • Implement engaging social media campaigns to drive community growth and engagement.
  • Strategize paid media campaigns using platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Ads to improve brand exposure and return on investment.
  • Conduct market research and competitor analysis to seek opportunities and develop strategies for global expansion.
  • Collaborate with cross-functional teams to align digital marketing initiatives and optimise user experience across platforms.

Requirements:

  • Bachelor's degree in Marketing or relevant field.
  • 3 years+ of experience in global SEO, social media, and digital marketing.
  • Experience running digital advertising campaigns using platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Ads.
  • International campaign experience preferred.

What We Offer:

  • A dynamic and supportive work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.



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