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Digital Transformation Lead

2 months ago

Basingstoke, Hampshire, United Kingdom E-Resourcing Ltd - Specialist I.T. Recruitment Full time
Job Overview

We are seeking a highly skilled Digital Transformation Lead to join our team at E-Resourcing Ltd - Specialist I.T. Recruitment. As a key member of our digital marketing team, you will play a crucial role in executing our omnichannel strategy, ensuring our brand effectively reaches and resonates with our target audience through various digital channels.

Key Responsibilities:

  • Participate in omnichannel campaign planning and manage the development, approval, and launch of key digital assets, including websites, email campaigns, and social media content.
  • Collaborate with our cross-functional teams to develop and implement digital engagement strategies that drive business growth and revenue.
  • Lead the creation, approval, and launch of digital assets, including content marketing campaigns and email newsletters.
  • Adopt and roll out new technologies to enhance brand awareness and improve customer engagement.
  • Manage our SEO strategy in partnership with global cross-functional teams to improve search engine rankings and drive organic traffic.
  • Drive the adoption of modular content creation to improve content efficiency and reduce costs.
  • Support our digital marketing team in establishing KPIs to track the effectiveness of digital initiatives and provide regular reports and insights on campaign performance and ROI.
  • Collaborate with internal teams and external stakeholders to ensure alignment of marketing efforts with business objectives and drive business growth.

Requirements:

  • Proactive and solution-oriented with strong strategic thinking and problem-solving skills.
  • Highly organized and detail-oriented, capable of managing multiple projects simultaneously.
  • Collaborative team player who fosters open communication and cooperation.
  • Effective and persuasive communicator with strong verbal and written skills.
  • Results-driven with a strong work ethic and proficiency in data analysis and interpretation.