Data-Driven Marketing Expert

7 days ago

London, Greater London, United Kingdom Omaze UK Limited Full time

About Omaze UK Limited


Omaze is an innovative entertainment company driven by a social purpose. With a strong commitment to supporting charitable causes, the company has raised over £50 million for esteemed UK charity partners.



Career Opportunities

A Market Analyst/Senior Market Analyst Role

We are seeking a seasoned marketing analyst to enhance our marketing performance by leveraging data-driven insights and expertise. This key position will support our marketing team in making informed decisions, driving business growth, and expanding our impact.



Job Description

This exciting opportunity entails:



  • Data Analysis and Insights: Extract valuable insights from unstructured data to understand our marketing performance, customer responses, and optimal spend efficacy.
  • Marketing Mix Modelling: Implement MMM to elevate our understanding of spend efficacy and inform strategic decision-making.
  • Creative and Geo Tests: Design, launch, and analyze tests to gauge the impact of organic and brand-based marketing activities.
  • Reporting and Data Pipelines: Develop and maintain reporting capabilities and establish data pipelines to facilitate seamless data analysis.


Requirements and Qualifications

To excel in this role, you should possess:



  • At least 4 years of experience in marketing analytics, preferably at a high-growth company with a focus on working with marketing teams.
  • Familiarity with standard marketing metrics and the ability to break down complex problems into manageable components.
  • Proficiency in SQL, including querying and transforming large datasets (billions of rows) using Snowflake.
  • Experience with BI tools like Tableau or Looker, as well as creating intuitive visualizations and dashboards.
  • Bonus qualifications include experience with mar-sci methods like MMM and ELT/data modeling tools like dbt.


What We Offer

We provide:



  • An estimated salary of £55,000 - £65,000 per annum, commensurate with experience, based on market standards and the company's location in London.
  • 30 days' annual leave, plus bank holidays.

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