Data-Driven Marketing Insights Expert

1 month ago


London, Greater London, United Kingdom Salt Full time
Marketing Analytics Opportunity

Salt, a leading provider of marketing solutions, is seeking an experienced Data-Driven Marketing Insights Expert to join their team. This role will involve working closely with the client to analyse data from various marketing and sales sources to identify actionable insights that drive growth.

The successful candidate will have strong experience in marketing analytics, preferably within the FMCG industry, and be proficient in data analysis tools such as Excel, SQL, R, and Python. They will also have expertise in Marketing Mix Modeling (MMM) and understanding of its application to drive marketing investment decisions.

  • Strong analytical skills, with the ability to interpret complex data and communicate findings effectively to stakeholders
  • Experience with data visualization platforms such as Tableau or Power BI
  • Familiarity with CRM systems and marketing data platforms

This is a hybrid-working opportunity based in London, with remote work considered. The salary for this role is approximately £300 per day, outside IR35.

About the Role

This position will focus on analysing data from diverse sources to create a comprehensive view of marketing effectiveness. The successful candidate will develop, maintain, and refine MMM to optimise marketing spend and improve business outcomes.

Key responsibilities include:

  • Analysing and modelling how various marketing channels contribute to overall sales and brand performance
  • Providing recommendations on marketing budget allocation and strategy adjustments based on model outputs
  • Developing dashboards and reports to track media performance across all channels

We are looking for someone who can deliver actionable insights and recommendations on product launches, campaigns, promotions, and media strategies to drive growth and enhance market share.



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