Data-Driven Marketing Insights Specialist
2 weeks ago
We are seeking a highly motivated and experienced Senior Marketing Analytics Professional to join our Marketing Operations team, dedicated to enhancing marketing effectiveness through data-driven insights. This role will form the analytics strategy to build reporting and insights that demonstrate marketing campaign performance, revenue growth, and Return on Marketing Investment (ROMI).
Duties and Responsibilities:- Analytical Strategist: Define the marketing analytics strategy and advise colleagues on the analytics needed to answer marketing questions.
- Data Analysis: Collect, analyze, and interpret marketing data to provide actionable insights and recommendations.
- Performance Reporting: Define and implement Key Performance Indicators (KPIs) and Objectives and Key Results (OKRs) with Marketing leadership to align objectives.
- Data Management: Ensure the accuracy and integrity of marketing data across various platforms and tools.
Estimated Salary: $85,000 - $110,000 per year, depending on experience and qualifications.
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Data-Driven Marketing Insights Specialist
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