Data-Driven Marketing Insights Expert
2 weeks ago
Xcede Recruitment Solutions is looking for a talented Senior Data Scientist to join our team and contribute to a Marketing effectiveness project for a leading consumer product company.
The successful candidate will have a strong track record of developing and implementing Marketing Mix Models, as well as expertise in Python, Bayesian Methods, and statistical modelling.
Responsibilities include data collection, data analysis, and model development, with a focus on delivering actionable insights that drive business outcomes.
Estimated salary range: £100,000 - £130,000 per annum.
Requirements:
- Proven experience in Media/Marketing Mixed Models (MMM)
- Expert in Python and R programming for MMM Models
- Strong understanding of statistical modelling / ML techniques
- Experience with Regression-based models for MMM modelling
- Solid experience with Probabilistic Programming and Bayesian Methods
- Expertise in mining large data sets using SQL and Spark
- Good understanding of statistical modelling techniques and their mathematical foundations
- Familiarity with Pymc and cloud-based data science frameworks
- Relevant degree in Data Science, Computer science, applied mathematics, statistics, or related field
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