Data-Driven Marketing Operations Expert
3 weeks ago
At Natterbox Ltd, we are seeking a highly skilled Data-Driven Marketing Operations Expert to join our team. This role will play a critical part in optimizing our marketing technology stack, managing lead generation processes, and ensuring data-driven decision-making across the marketing team.
Responsibilities
- Process Optimisation & Automation: Develop and implement lead generation campaigns, workflows, and automation programs to support pipeline growth, lead nurturing, and customer acquisition efforts.
- Data & Reporting: Create and maintain marketing dashboards and reports to provide visibility into campaign performance, lead flow, and key metrics.
- Marketing Technology Management: Own the marketing tech stack and ensure seamless integration across key systems.
Requirements
- 3+ years of experience in a marketing operations role, preferably within a SaaS or tech environment.
- Hands-on experience with Salesforce and Pardot.
- Strong understanding of lead management, lead scoring, and marketing funnels in a B2B SaaS environment.
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