Data-Driven Marketing Strategist

1 month ago

London, Greater London, United Kingdom Checkout Group Full time
Senior Specialist, Marketing Data & Analytics
  • Full-time
  • Cost Center Hierarchy: Marketing
  • CKO Department: Marketing

We're the strategic payments partner for some of the best known fast-moving brands globally such as Wise, Hut Group, Sony Electronics, Homebase, Henkel, Klarna and many others. Our flexible cloud-based payments platform helps global enterprises launch new products and create experiences customers love.

The role

You'll report to the Director of Marketing Operations and collaborate closely with cross-functional teams to harness data-driven insights. Your focus will be on leveraging data to drive strategic decision-making and enhance marketing effectiveness.

How you'll make an impact

  1. Analyse and interpret marketing data to identify trends, patterns, and opportunities for strategic marketing initiatives.
  2. Work closely with Marketing teams to drive data-driven decision-making, by presenting insights and recommendations to support marketing strategies and investment allocation.
  3. Develop and maintain dashboards, and reports that provide actionable insights for marketing campaigns and initiatives.
  4. Collaborate with stakeholders to define key performance indicators (KPIs) and establish frameworks for measuring and optimising marketing efforts.
  5. Proactively identify areas for improvement in data collection, analysis, and reporting processes to enhance performance, in collaboration with our Data Analytics team.
  6. Support the team by providing ad-hoc analysis and insights to address immediate business needs and opportunities.

What we're looking for

  1. Experience in data analytics
  2. Knowledge of ETL processes, associated tools, databases and BI platforms, including knowledge of SQL
  3. Experience working with Looker Models and creation of Explores, Views and Dashboards
  4. Strong Excel and/or GoogleSheets skills, including an ability to produce clear reports and analysis
  5. Ability to translate data into insight and articulate business implications
  6. Excellent communication skills and an ability to work with multiple stakeholders.
  7. Attention to detail with the ability to prioritise effectively in a fast-paced environment
  8. Preferable knowledge of the marketing data domain or comparable commercial function

We estimate the salary range for this position is £60,000 - £80,000 per annum, depending on experience and qualifications.

Benefits include a competitive salary, bonus scheme, and opportunities for career growth and development.

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