Data Driven Marketing Strategist

1 week ago


London, Greater London, United Kingdom ENGINEERINGUK Full time

Role Overview

The Data Driven Marketing Strategist is responsible for supporting the implementation of data-driven marketing strategies across traditional and digital channels. This role involves strategic planning, project management, and stakeholder communication. The ideal candidate should have a strong understanding of marketing technology (MarTech) platforms and data analysis.

Key Responsibilities

  • Data & MarTech Design and Implementation: Support and manage the design and implementation of data-driven marketing solutions for clients, highlighting opportunities to increase data-driven marketing strategies.
  • Project Management: Scope out project lifecycles from inception to delivery, working closely with the Data & Technology Director and Strategy Director.
  • Platform Setup and Operations: Provide support on consulting and selecting best-in-class technology around data cleanrooms and customer data platforms (CDPs).
  • Presentation: Lead key stakeholder meetings with agencies and clients to present project delivery and progression.

About the Agency

Omnicom Media Group Europe (OMG EMEA) is a leading media division of Omnicom Group Inc., headquartered in London with offices in Manchester and Newcastle. The Annalect EMEA team at OMG EMEA is the data, technology, and analytics division, helping CMOs and their teams harness data, technology, and advanced analytics to grow their brands.



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