Data-Driven Marketing Strategist

4 weeks ago

London, Greater London, United Kingdom ENGINEERINGUK Full time

Role Overview

The Media Technology Solutions Manager is responsible for supporting the strategic implementation of data-driven marketing strategies for clients. This role involves data and MarTech design and implementation, project management, platform setup and operations, and stakeholder communication.

Key Responsibilities

  • Data & MarTech Design and Implementation
    • Support and manage data and MarTech solutions for clients, highlighting existing strengths and key opportunities to increase data-driven marketing strategies.
    • Scope out projects and services to increase data-driven marketing capabilities, connecting back to client business objectives.
    • Conduct user testing and oversee solution roll-out.
  • Project Management
    • Scope out project lifecycle from inception to review, working closely with the Data & Technology Director and Strategy Director.
    • Manage the implementation of additional MarTech and/or data sources, enabling automation of data-driven marketing strategies.
    • Support in development of project vision and goals, consult on and maintain the data roadmap, and prioritize tasks and developments for data engineering and technical teams.
    • Responsible for the delivery on schedule for all client projects.
  • Platform Setup and Operations
    • Provide support on consulting and selection of best-in-class technology around data cleanrooms and CDPs.
    • Lead the set up, implementation, and ongoing operations of MarTech platforms like data cleanrooms and CDPs.
    • Produce performance reports and optimize performance of the platforms on a regular basis.
  • Presentation
    • Lead key stakeholder meetings with agencies and clients, in relation to project delivery and progression.
    • Distil complex data management processes and outline key successes, areas for improvement, and strategic recommendations.
  • Collaboration
    • Work with other key departments to help with project deliverables and solutions.

About the Agency

Omnicom Media Group Europe (OMG EMEA) is the media division of Omnicom Group Inc. The Annalect EMEA team at OMG EMEA is the data, technology, and analytics division. We help CMOs and their teams harness data, technology, and advanced analytics to grow their brands. We build and maintain the Omni platform, which gives agency and client teams access to these capabilities as well as the ability to integrate and combine their own data and technology with Omni. We continuously innovate the platform to ensure our clients stay ahead of their competitors in data-driven marketing.

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