Senior Go-to-Market Operations Specialist

2 weeks ago

Manchester, United Kingdom Capgemini Full time

About the Role

Capgemini's Connected Marketing Operations practice is seeking a results-driven professional to drive sales and new client acquisition in the UK and European markets. As a key member of our team, you will be responsible for developing and executing go-to-market strategies, collaborating with sales and account development teams, and driving end-to-end presales activities.

Key Responsibilities

  • Define and execute go-to-market plans to acquire new clients and collaborate with Capgemini sales and account development teams.
  • Drive presales activities, including prospect identification, pitch creation, proposal submission, pricing, and client presentations throughout the sales cycle.
  • Collaborate with the UK/Europe Head of GTM and presales teams throughout the client acquisition cycle.
  • Be responsible for achieving bookings and sales targets for Marketing Operations in the European market.
  • Work alongside the solutions team to design solutions, pricing, and delivery models and participate in client pitches and sales actions to close deals.
  • Set up and drive short-term P&C/Advisory/Transformation projects and manage client relationships.
  • Develop value propositions on various marketing topics from our extensive portfolio, such as Content Services, Campaign Management, and Marketing Analytics, for various clients and prospects.
  • Develop thought leadership and POVs to position the offer with internal and external audiences.
  • Translate strategic discoveries, research, and workshop outcomes into external-facing narratives, strategy briefs, and roadmaps for our clients and delivery teams.
  • Develop industry network connections and influence analyst bodies to drive positioning studies and outcomes.

About You

  • A proven track record of driving portfolio growth through active selling and pitching activities leading to bookings and revenue outcomes for related Digital Marketing solutions.
  • A solid prospecting background, including proposition building or leading the RFP process, with experience of driving development of £5 million pipeline (minimum) or supporting large-scale deals.
  • 5+ years of experience working in a large or global matrix organization, preferably with a B2C brand(s) in Consumer Products, Retail.
  • 5+ years of working knowledge of marketing and digital marketing from either a delivery perspective or from client or agency side.
  • Bachelor's Degree - preferably in Business Administration, Interactive Marketing, Strategic Marketing.
  • A creative individual able to identify challenges and generate innovative marketing ideas for clients from their own knowledge of marketing operational challenges.
  • Excellent communication skills with strong client-facing experience.
  • Confident self-starter who can develop and build strong relationships with internal and external parties.
  • Continuous learner willing to learn and remain open to new ideas and thinking.

Security Clearance

To be successfully appointed to this role, you will need to undergo Baseline Personnel Security Standard checks. There are no nationality or residency restrictions, although if you have resided outside of the UK within the last 3 years, further checks may be required.

What does 'Get the future you want' mean to you?

You will be empowered to explore, innovate, and progress. You will benefit from Capgemini's 'learning for life' mindset, meaning you will have countless training and development opportunities from thinktanks to hackathons, and access to 250,000 courses with numerous external certifications from AWS, Microsoft, Harvard ManageMentor, Cybersecurity qualifications, and much more.

Why you should consider Capgemini

Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. We are a responsible and diverse organization of over 360,000 team members in more than 50 countries. With our strong 55-year heritage and deep industry expertise, we are trusted by our clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast-evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering, and platforms. We reported global revenues of €22 billion in 2022.

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