Marketing Operations Lead
4 weeks ago
About the Job
Capgemini's Connected Marketing Operations practice is seeking a results-oriented Marketing Operations domain expert to drive sales and new client acquisition in the UK & European countries.
Your Role
- Develop and execute a go-to-market/business development plan for acquiring new clients in collaboration with Capgemini sales and account development teams.
- Drive end-to-end presales activities, including prospect identification, pitch creation, proposal submission, pricing, and client presentations throughout the sales cycle and leading up to deal closure.
- Collaborate with the UK/Europe Head of GTM and presales teams throughout the client acquisition cycle.
- Be responsible for achieving bookings and sales targets for Marketing Operations European market.
Solutioning and Transformation Projects
- Work alongside solutions teams to design solutions, pricing, and delivery models and participate in client pitches and sales actions to close deals.
- Set up and drive short-term P&C/Advisory/Transformation projects and manage client relationships.
- Develop value propositions on various marketing topics from our portfolio, such as Content Services, Campaign Management, and Marketing Analytics, for clients and prospects.
- Develop thought leadership and POVs to position the offer with internal and external audiences.
- Translate strategic discoveries, research, and workshop outcomes into external-facing narratives, strategy briefs, and roadmaps for clients and delivery teams.
- Develop industry network connections and influence analyst bodies to drive positioning studies and outcomes.
People & Stakeholder Management
- Be the face of the Connected Marketing Operations offering within the UK & Europe region and develop strong internal and external relationships.
- Lead a small team of Digital Marketing consultants based in Europe focused on delivering transformation projects and go-to-market actions.
- Manage senior leadership interactions, reporting, and presentations.
About Capgemini
Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. We are committed to unleashing human energy through technology for an inclusive and sustainable future.
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