Strategic Marketing Operations Lead
2 weeks ago
About the Role
Purple is seeking a highly skilled and analytical Marketing Operations Lead to champion its marketing technology stack, data integrity, and reporting infrastructure.
This critical role demands a highly organized and data-driven professional with a passion for optimizing processes, ensuring data accuracy, and empowering the marketing team with actionable insights.
Your Key Responsibilities
- Design, develop, and automate marketing reports and dashboards that track key performance indicators (KPIs) and provide actionable insights.
- Identify opportunities to streamline and automate marketing processes, leveraging technology to improve efficiency and productivity.
- Manage the marketing technology stack, including selection, implementation, integration, training, adoption, and ongoing maintenance.
- Develop and enforce data governance policies and procedures to ensure data quality, consistency, and compliance.
- Create and maintain a centralized marketing data hub that provides a single source of truth for all marketing data.
- Monitor marketing budgets and track return on investment (ROI) for marketing initiatives.
- Stay abreast of emerging marketing technologies and trends to identify opportunities for innovation and improvement.
- Provide technical support and training to the marketing team on the use of marketing technologies and tools.
You'll Bring:
- Experience in a marketing operations or marketing technology role, preferably in the B2B SaaS industry.
- Strong understanding of marketing automation platforms, CRM systems, and other marketing technologies.
- Proven experience in data management, data analysis, and reporting.
- Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
Benefits & Culture
- A competitive salary of £25,000 per annum.
- A company bonus of 5% of salary.
- Remote-first business with regular opportunities to get together face-to-face.
- Flexible working and a great company culture.
- An emphasis on learning and development.
- 23 days holiday (plus bank holidays) with 1 additional day each year, and the option to buy extra days.
- 4 volunteering days each year.
- Private Healthcare and Long Term Incentive Plan after 12 months' service.
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