Strategic Marketing Operations Lead

2 weeks ago


Manchester, United Kingdom Purple Full time

About the Role

Purple is seeking a highly skilled and analytical Marketing Operations Lead to champion its marketing technology stack, data integrity, and reporting infrastructure.

This critical role demands a highly organized and data-driven professional with a passion for optimizing processes, ensuring data accuracy, and empowering the marketing team with actionable insights.

Your Key Responsibilities

  • Design, develop, and automate marketing reports and dashboards that track key performance indicators (KPIs) and provide actionable insights.
  • Identify opportunities to streamline and automate marketing processes, leveraging technology to improve efficiency and productivity.
  • Manage the marketing technology stack, including selection, implementation, integration, training, adoption, and ongoing maintenance.
  • Develop and enforce data governance policies and procedures to ensure data quality, consistency, and compliance.
  • Create and maintain a centralized marketing data hub that provides a single source of truth for all marketing data.
  • Monitor marketing budgets and track return on investment (ROI) for marketing initiatives.
  • Stay abreast of emerging marketing technologies and trends to identify opportunities for innovation and improvement.
  • Provide technical support and training to the marketing team on the use of marketing technologies and tools.

You'll Bring:

  • Experience in a marketing operations or marketing technology role, preferably in the B2B SaaS industry.
  • Strong understanding of marketing automation platforms, CRM systems, and other marketing technologies.
  • Proven experience in data management, data analysis, and reporting.
  • Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.

Benefits & Culture

  • A competitive salary of £25,000 per annum.
  • A company bonus of 5% of salary.
  • Remote-first business with regular opportunities to get together face-to-face.
  • Flexible working and a great company culture.
  • An emphasis on learning and development.
  • 23 days holiday (plus bank holidays) with 1 additional day each year, and the option to buy extra days.
  • 4 volunteering days each year.
  • Private Healthcare and Long Term Incentive Plan after 12 months' service.


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