Strategic Brand Marketing Lead
5 days ago
We are a leading technology group in the global market, specializing in direct-to-consumer e-commerce and brand development. Our portfolio includes prominent brands such as Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all powered by our integrated digital commerce platform, THG Ingenuity.
Our company handles all aspects of business operations in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics.
Why Choose Strategic Brand Marketing at THG?THG Ingenuity has achieved significant sales growth over the past four years and is now expanding into new markets, with the ambition to capitalize on its full suite of solutions. Our Brand Marketing team plays a crucial role in driving growth, and you will join a talented team led by our Chief Brand & Marketing Officer.
Your Key Responsibilities:- Develop and implement comprehensive marketing strategies for assigned brands, ensuring localized messaging and activity that resonates with target audiences.
- Collaborate with cross-functional teams to enhance the user experience and drive conversions through website development and CRO initiatives.
- Work closely with the Ingenuity strategy team to define and evolve content plans, aligning them with customer funnel objectives (awareness, consideration, and conversion).
- Leverage expertise from subject matter experts and product owners to create high-impact content that maximizes engagement and ROI.
- Coordinate with channel activation leads to amplify campaigns and content, ensuring maximum impact across key markets.
- Monitor and report on overall marketing performance, fostering a strong working relationship with marketing operations to deliver actionable insights and optimize lead flows.
- A competitive salary of £60,000 - £80,000 per annum, depending on experience.
- Bespoke development programs designed by our in-house L&D team.
- Ongoing upskilling opportunities through industry-leading training providers.
- Enhanced leave policies, including 25 days annual leave plus bank holidays.
- Maternity and paternity pay, depending on length of service.
- Access to face-to-face and virtual appointments with our in-house GP.
- 24/7 Employee Assistance Program (EAP) provided by Bupa.
- State-of-the-art on-site gym and staff shop.
- Subsidized bus pass and up to 50% staff discount on THG brands.
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