Marketing Automation Specialist

3 days ago

Manchester, United Kingdom Duval Associates Ltd - Recruitment Specialist - UK Full time
Job Description

**Marketing Automation Specialist - Manchester**

We are seeking a highly skilled Marketing Automation Specialist to join our team at Duval Associates Ltd - Recruitment Specialist - UK. As a Marketing Automation Specialist, you will play a key role in supporting our marketing team members with strategic expertise, setting up and monitoring campaigns and automations.

Key Responsibilities:

  • Support marketing team members with strategic expertise, setting up and monitoring campaigns and automations.
  • Build, manage & optimise nurture journeys for all key prospect and customer journeys and trigger points.
  • Monitor overall campaign performance and health.
  • Build on automation and AI to improve lead management.
  • Develop martech stack to industry-leading standard.
  • Provide weekly and monthly reporting on email journeys against targets.
  • Work with key stakeholders, such as the sales team, to understand the funnel and optimise nurture programmes.

Requirements:

  • Advanced proficiency with Marketo, Hubspot, Pardot, Salesforce or similar systems.
  • Experience in lead scoring and using last touch as well as multi-touch attribution to improve lead pipeline & engagement.
  • Experience in setting up integrations and automations between CRM systems and other platforms.
  • Ability to work with SQL, Velocity, dynamic content to webhooks.
  • A solid understanding of lead generation data with reporting experience.
  • Experience in data analysis.
  • Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams.
  • Growth mindset - someone who is not afraid to think big and take on risks.
  • Engagement with the latest trends in marketing technology.

This is an exciting opportunity to join a dynamic team and contribute to the growth and success of our organisation. If you are a motivated and experienced Marketing Automation Specialist looking for a new challenge, please apply.

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