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Marketing Automation Specialist

2 months ago

manchester, United Kingdom Duval Associates Ltd - Recruitment Specialist - UK Full time
About the Role

We are seeking a highly skilled Marketing Automation Specialist to join our team at Duval Associates Ltd - Recruitment Specialist - UK. As a key member of our marketing team, you will be responsible for driving our marketing efforts forward using the latest marketing automation technologies.

Key Responsibilities
  • Support marketing team members with strategic expertise, setting up and monitoring campaigns and automations
  • Build, manage & optimise nurture journeys for all key prospect and customer journeys and trigger points
  • Monitor overall campaign performance and health
  • Build on automation and AI to improve lead management
  • Develop martech stack to industry-leading standard
  • Provide weekly and monthly reporting on email journeys against targets
  • Work with key stakeholders, such as the sales team, to understand the funnel and optimise nurture programmes
Requirements
  • Advanced proficiency with Marketo, Hubspot, Pardot, Salesforce or similar systems. Advanced knowledge using Adbridge or equivalent to support multi-channel journeys
  • Experience in lead scoring and using last touch as well as multi touch attribution to improve lead pipeline & engagement
  • Experience in setting up integrations and automations between CRM systems and other platforms
  • Ability to work with SQL, Velocity, dynamic content to webhooks
  • A solid understanding of lead generation data with reporting experience
  • Experience in data analysis
  • Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams
  • Growth mindset - someone who is not afraid to think big and take on risks.
  • Engagement with the latest trends in marketing technology