Marketing Automation Specialist

4 weeks ago

Manchester, United Kingdom Duval Associates Ltd - Recruitment Specialist - UK Full time
Job Title: Commercial Marketing Officer

We are seeking a highly skilled Marketing Automation Specialist to join our team at Duval Associates Ltd - Recruitment Specialist - UK. As a key member of our marketing team, you will be responsible for setting up and monitoring campaigns and automations, building and managing nurture journeys, and providing weekly and monthly reporting on email journeys against targets.

Key Responsibilities:

  • Support marketing team members with strategic expertise, setting up and monitoring campaigns and automations.
  • Build, manage & optimise nurture journeys for all key prospect and customer journeys and trigger points.
  • Monitor overall campaign performance and health.
  • Build on automation and AI to improve lead management.
  • Develop martech stack to industry-leading standard.
  • Provide weekly and monthly reporting on email journeys against targets.
  • Work with key stakeholders, such as the sales team, to understand the funnel and optimise nurture programmes.

Requirements:

  • Advanced proficiency with Marketo, Hubspot, Pardot, Salesforce or similar systems.
  • Experience in lead scoring and using last touch as well as multi-touch attribution to improve lead pipeline & engagement.
  • Experience in setting up integrations and automations between CRM systems and other platforms.
  • Ability to work with SQL, Velocity, dynamic content to webhooks.
  • A solid understanding of lead generation data with reporting experience.
  • Experience in data analysis.
  • Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams.
  • Growth mindset - someone who is not afraid to think big and take on risks.
  • Engagement with the latest trends in marketing technology.

About Us:

Duval Associates Ltd - Recruitment Specialist - UK is a leading recruitment agency with a strong focus on marketing technology. We are committed to providing our clients with the best talent in the industry, and we are looking for a highly skilled Marketing Automation Specialist to join our team.

What We Offer:

We offer a competitive salary, superb benefits, and on-site state-of-the-art gym. Our team is buzzing, and we are a fast-paced environment that is perfect for someone who wants to keep learning and growing.

How to Apply:

Applications should be sent to Hally @ Duval. We look forward to hearing from you

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