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Marketing Automation Specialist
2 months ago
Job Title: Marketing Automation Specialist
Job Summary:
We are seeking a highly skilled Marketing Automation Specialist to join our team at Duval Associates Ltd - Recruitment Specialist - UK. As a Marketing Automation Specialist, you will be responsible for designing, implementing, and managing marketing automation systems to drive business growth and improve customer engagement.
Key Responsibilities:
- Design and implement marketing automation strategies to drive lead generation, conversion, and customer retention
- Develop and manage complex marketing automation workflows using Marketo, Hubspot, Pardot, and Salesforce
- Collaborate with cross-functional teams to integrate marketing automation systems with CRM, sales, and customer service teams
- Monitor and analyze marketing automation system performance, identifying areas for improvement and implementing data-driven solutions
- Stay up-to-date with the latest marketing automation trends, technologies, and best practices
Requirements:
- Advanced proficiency in marketing automation systems, including Marketo, Hubspot, Pardot, and Salesforce
- Experience in designing and implementing complex marketing automation workflows
- Strong analytical and problem-solving skills, with ability to interpret data and drive business decisions
- Excellent communication and collaboration skills, with ability to work with cross-functional teams
- Strong understanding of marketing automation technologies, including SQL, Velocity, dynamic content, and webhooks
What We Offer:
- Competitive salary and benefits package
- Opportunities for professional growth and development
- Collaborative and dynamic work environment
- State-of-the-art technology and tools