CRM Operations Specialist

4 weeks ago

London, Greater London, United Kingdom Motorway Full time

About Motorway

Motorway is a pioneering used car marketplace in the UK, renowned for its innovative approach to connecting private car sellers with a vast network of verified dealers nationwide.

With a strong technology-led foundation, Motorway has revolutionized the car-selling experience, generating thousands of monthly sales and fostering a collaborative environment that empowers a diverse team of over 400 individuals across its London and Brighton offices.

About the Role

In this exciting opportunity, we are seeking a customer-centric CRM Executive to contribute to the development and enhancement of a world-class user experience across various communication channels, including email, in-app messaging, Push, WhatsApp, and SMS.

The ideal candidate will be a proactive team player with a keen eye for detail, comfortable navigating a fast-paced growth environment.

As a key member of our team, you will be deeply involved in designing and executing all communications (copy, creative, design, and messaging) aimed at improving customer experience and conversion rates.

You will report directly to a Senior CRM Manager, collaborating closely with stakeholders across Motorway's Marketing, Product, Strategy, BI, Sales, and Customer Support teams.

Motorway caters to two primary customer audiences: millions of consumers annually seeking to sell their cars, and thousands of professional car dealers across the UK, who utilize our platform to acquire stock.

This role will provide an exciting opportunity for the right candidate to engage with and learn about various aspects of the business.

Key Responsibilities

  • Create, optimize, and execute email campaigns that drive customer engagement and conversion.
  • Support Senior CRM Managers in developing growth strategies and initiatives.
  • Develop targeted, automated journeys to enhance customer experience.
  • Regularly report on campaign performance and impact.
  • Generate campaign performance reports to share with the wider business.
  • Collaborate with Copywriters and Designers to create engaging, impactful content.
  • Support optimization efforts, conducting A/B tests to refine content, subject lines, segmentation strategies, send timings, and other variables.
  • Identify trends, challenges, and opportunities to drive revenue through CRM.
  • Manage and update templates for automated and triggered campaigns.
  • Work closely with Customer Support and Sales teams to optimize email content and other automated communications.

Requirements

  • Experience working in CRM/email marketing.
  • Experience with ESPs/marketing automation platforms (experience with Braze is desirable, but not essential).
  • Strong attention to detail, quality, and accuracy.
  • Strong organizational skills with a self-starter mindset.
  • A willingness to learn and develop.
  • A customer-centric approach to your work, balancing commercial requirements with customer experience.
  • HTML skills (desirable, but not essential).
  • A great communicator able to collaborate with multiple stakeholders across teams.
  • A positive attitude and a team player.

Benefits

  • A competitive salary.
  • BUPA private health insurance.
  • Annual learning budget with Learnerbly.
  • Enhanced Maternity/Paternity leave.
  • Flexible working (approximately 1-2 days in the office a week).
  • The option to work remotely for a full month each year.
  • Pension Scheme.
  • Discounted Calm membership.
  • Cycle to work scheme.
  • A fun working environment with regular social events.
  • The chance to join a rapidly growing company that prioritizes its people.
  • Fast career progression and the ability to develop your own skills and experience quickly.

  • CRM Loyalty Specialist

    2 weeks ago

    London, Greater London, United Kingdom Reed Specialist Recruitment Full time

    Reed Specialist Recruitment is working with a leading consumer business in Bracknell to find a skilled CRM professional who can drive the success of their loyalty programme.About the RoleWe are looking for an experienced CRM Executive to join our client's team as a CRM Loyalty Manager. The ideal candidate will have a strong understanding of customer...

  • Dynamic CRM Specialist

    4 weeks ago

    London, Greater London, United Kingdom Pearson Carter Full time

    We are seeking a highly skilled Dynamics 365 CE CRM specialist to join our dynamic team at Pearson Carter. The successful candidate will play a pivotal role in analysing business processes, gathering and eliciting requirements, identifying areas for improvement, and implementing CRM solutions that enhance overall operational efficiency and customer...

  • Technical CRM Automation Specialist

    2 weeks ago

    London, Greater London, United Kingdom DELIVEROO Full time

    Job SummaryWe are seeking a highly skilled Technical CRM Automation Specialist to join our Central CRM team at Deliveroo. This is an exciting opportunity to develop custom CRM solutions, support data infrastructure, and work with stakeholders to create and implement test strategies.About the RoleAs a Technical CRM Automation Specialist, you will be...

  • Senior CRM Specialist

    2 weeks ago

    London, Greater London, United Kingdom MeetFrank Full time

    Job OverviewThis role is perfect for someone who loves videogames and has experience with CRM. You will lead large-scale strategic marketing projects from concept to execution and report on key KPIs.As a Senior CRM Specialist, you will work within the Consumer Marketing team to deliver and optimize a world-class experience to our players by briefing,...

  • CRM Operations Lead

    2 weeks ago

    London, Greater London, United Kingdom Anthem Consulting Full time

    Job DescriptionWe are seeking an experienced CRM / MarTech professional to join our Marketing Insights and Automation team as they embark on a new project to implement a cutting-edge CRM platform. This role will play a crucial part in steering the project from a UK and Europe perspective, ensuring seamless data migration and effective change...

  • CRM Database Specialist

    4 days ago

    London, Greater London, United Kingdom Mmr Research Worldwide Ltd Full time

    We are seeking a skilled CRM Database Specialist to join our team at MMR Research Worldwide LTD. The ideal candidate will have a deep understanding of CRM systems and their functionalities, as well as experience with automation processes within CRM systems.Job Description:Data Management: Oversee and maintain the organisation's Customer Relationship...

  • CRM Operations Manager

    2 weeks ago

    London, Greater London, United Kingdom Currys Full time

    About the JobThe CRM Operations Manager will work closely with our large and busy CRM team to coordinate the planning, delivery, and execution of campaigns and projects.As an experienced project management professional, you will provide operational support with strong project management skills and demonstrate excellent management of end-to-end marketing...

  • CRM Operations Manager

    2 weeks ago

    London, Greater London, United Kingdom Digital Waffle Full time

    Job OverviewWe are seeking a CRM Operations Manager to join our team at Digital Waffle, an award-winning marketing agency. As a key member of our digital services team, you will be responsible for managing and maintaining CRM systems, developing and executing email and CRM campaigns, and analyzing campaign performance to inform future strategies.The ideal...

  • CRM Campaign Specialist

    2 weeks ago

    London, Greater London, United Kingdom Lorien Full time

    **Job Summary:**Lorien is looking for a talented CRM Campaign Specialist to join our marketing team. The successful candidate will have a strong background in CRM and email marketing, with a proven track record of delivering successful campaigns. As a key member of our team, you will be responsible for managing the strategy and delivery of our CRM campaigns,...

  • Operations and CRM Director

    3 weeks ago

    London, Greater London, United Kingdom Propel Full time

    Role OverviewWe are seeking an entrepreneurial go-getter to help steer internal operations and CRM systems while building our strong community as we grow.This role will focus on CRM operations, establishing good community practices, and joining the dots between different business areas to ensure that systems work, allowing the business to be best set-up for...

  • CRM Strategy Lead

    2 days ago

    London, Greater London, United Kingdom Reed Specialist Recruitment Full time

    We are working with a leading consumer business in the UK to recruit for a CRM Loyalty Manager to join their team.This is a newly created role, and one that requires someone to define the CRM strategy and customer journey for the Loyalty scheme. The successful candidate will have experience in managing marketing plans and conducting in-depth target audience...

  • CRM and Data Specialist

    3 days ago

    London, Greater London, United Kingdom Proactive Appointments Limited Full time

    We are seeking a skilled CRM & Marketing Data Specialist to join our clients dynamic team at a leading higher education institution.The ideal candidate will have a substantial background in CRM systems, data analysis, and marketing, with expertise in Microsoft Dynamics 365 (or similar CRM platforms), and campaign management tools.Responsibilities include...

  • Head of CRM Operations

    2 weeks ago

    London, Greater London, United Kingdom Healf Full time

    As Head of CRM Operations, you'll be responsible for owning the CRM channel to drive revenue and identify growth opportunities. This includes developing and implementing CRM strategies to optimize customer lifetime value (CLTV).You'll work closely with our marketing team to manage the CRM content calendar, launching weekly campaigns to educate, convert, and...

  • CRM Operations Manager

    2 weeks ago

    London, Greater London, United Kingdom BDO LLP Full time

    Job DescriptionWe are looking for a CRM Operations Manager to oversee the day-to-day management of our CMS system. This includes helping to define KPIs for data quality, performing regular data cleansing exercises, and providing feedback to the CMS Operations Manager on CMS data quality.The successful candidate will have strong listening skills and excellent...

  • CRM Operations Lead

    2 weeks ago

    London, Greater London, United Kingdom Corecruitment Full time

    About the Role:We are looking for an experienced CRM Operations Lead to join our team at Corecruitment. The successful candidate will be responsible for leading key initiatives, mentoring team members, and working collaboratively across departments to elevate the overall customer experience.Key Responsibilities include:Developing and executing CRM strategies...

  • CRM Operations Specialist

    4 weeks ago

    London, Greater London, United Kingdom loveholidays Full time

    The role of the CRM Executive at loveholidays involves driving customer engagement and satisfaction through effective communication across multiple channels. Key Responsibilities:Optimizing the customer post-booking journey to increase Trustpilot and Customer Satisfaction ratingsManaging automated and ad-hoc communications across all marketsPartnering with...

  • CRM Operations Manager

    1 month ago

    London, Greater London, United Kingdom Currys plc Full time

    Career Opportunities at Currys plcAs a Customer Engagement Specialist, you will play a key role in delivering the strategy for the Onboarding programme, whilst also supporting the wider CRM lifecycle programmes. The work you deliver will directly contribute to the future success of how Currys communicates to customers. You will support and work closely with...

  • Salesforce CRM Development Specialist

    2 weeks ago

    London, Greater London, United Kingdom Mason Blake Full time

    Mason Blake is hiring a Salesforce CRM Development Specialist to join our team. As a specialist in this role, you will be responsible for developing and implementing the firm's global CRM strategy following the launch of the global Salesforce platform.Your primary objectives will include working with all business areas to define and agree on the CRM platform...

  • Senior CRM Marketing Specialist

    3 weeks ago

    London, Greater London, United Kingdom Zapp Full time

    Zapp, London's leading digital-first, premium convenience retailer, seeks a talented Senior CRM Marketing Specialist to join their team.The ideal candidate will have a minimum of 2 years' experience in CRM marketing (B2C), with hands-on experience using Braze for executing campaigns across email, push, and in-app messaging.Key responsibilities...

  • Sustainability CRM Specialist

    2 weeks ago

    London, Greater London, United Kingdom Mason Blake Full time

    Mason Blake is hiring a Sustainability CRM Specialist to help drive our marketing efforts forward. This role will involve working closely with the marketing team to develop and implement marketing plans that promote our client's ESG values.The successful candidate will have strong technical skills, including proficiency in CRM systems and marketing tools, as...