Performance Marketing Strategist
4 days ago
We are looking for a highly skilled Senior Client Strategist to join our team and drive the development and execution of high-performing digital strategies for diverse clients.
This pivotal role involves owning performance targets, ensuring exceptional results, and meeting client needs by coordinating efforts across specialist teams.
Job Responsibilities
- Lead Client Performance: Set clear KPIs, track performance, and provide regular insights to ensure targets are met or exceeded.
- Develop and Implement Digital Strategies: Develop and implement comprehensive digital strategies that align with client business goals, focusing on ROI and performance improvement.
- Foster Collaboration and Communication: Work closely with performance marketing, creative, development, and wider teams to ensure client strategies are well-integrated across all disciplines and deliver measurable results.
- Manage Expectations and Client Relationships: Outline clear expectation levels across client performance. Understand client business goals and translate them into effective digital strategies.
- Stay Ahead of Industry Trends: Stay ahead of industry trends, constantly refining strategies to maintain the agency's competitive edge in a rapidly evolving digital landscape.
Key Requirements
- A proven track record in leading digital marketing strategies for high-profile clients within an agency or relevant in-house setting.
- A strong understanding of acquisition marketing, data analytics, website performance, and campaign optimisation.
- An ability to translate complex marketing data into actionable insights for clients.
- Reviewing CPT results and arranging meetings or holding conversations with account teams to identify challenges and blockers for performance.
- Highlighting client risks to the senior leadership team and working on an action plan to resolve.
- Developing a strong working relationship with the CS/Client Experience Director to ensure high-quality delivery and alignment between client performance and relationships.
- Working closely with the BD/Growth team to support key opportunities and to help win pitches.
- Collaborating with the ops team to ensure accuracy of reporting and a knowledge of the forecast.
Competitive Salary and Benefits Package
We offer a competitive salary of £60,000 - £80,000 per annum, 25 days holiday, a tailored commission scheme, and a range of additional benefits. The flexibility to work from home and the office with core days at Manchester/Chester HQ.
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